Why consumers are demanding more sustainability from brands
The Hoxton Trend view on the needs and wants of fashion lovers and their desire for more sustainable choices.
Sustainability is becoming a much bigger conversation within the industry. New trends are gaining momentum within the market in support of the movement, such as re-wearing/re-using products, buying second hand items, circular products, and plant based products. Brand honesty is becoming more necessary for consumers as they are able to learn about the ethics of the labels they are buying from.