Milan, 22nd October 2024 – During the XXIII edition of the Milano Fashion Global Summit 2024, held in Milan from 21 to 23 October, Certilogo, a leader in cutting-edge technology solutions for digitising products for the fashion industry, was awarded the "Special Awards Connecting Minds". The jury of experts highlighted the value and positive...

In a recent event that has drawn considerable attention in the fashion and luxury industry, Michele Casucci, the Founder and General Manager of Certilogo S.p.A., took the stage at "METAMORPHOSIS - dialogues about change.” The talk series, hosted in collaboration with Vogue Business, eBay Deutschland, and Fashion Council Germany, provided a platform during Berlin...

It is critical for brands to understand the key considerations in mapping out a robust DPP strategy. Key considerations include building an ecosystem, making security central, ensuring DPPs are future-proof.

While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...

Fashion resale offers an effective solution to extend the life cycle of clothing, divert items from landfills, promote circularity, and encourage responsible consumption. The fashion industry is known for the heavy environmental footprint. From the cultivation of raw materials to the manufacturing process and garment disposal, fashion production contributes to pollution, water consumption, greenhouse...

TikTok dupe trend may seem great for the wallet, but it definitely has negative consequences for brands, the planet and also consumers. What is the TikTok Dupe trend about? First of all, the word “dupe” is a shorter form of “duplicate”, and in the context of TikTok it refers to users sharing their findings...

Why more and more brands are connecting their products? Fashion, luxury, sports, and casualwear companies are rapidly adopting smart tagging solutions for their products. Leading brands, including Armani, Versace, Nike, Diesel, and Zara, have already implemented this technology. Many are deploying solutions across their entire product portfolios, driven by consumer demand for product transparency,...

Authenticity has become an essential factor in shaping consumer preferences and purchasing decisions in today's market. But why is it so important? One might think that knowing a product is authentic is important for only for economic motivations. After all, for many people the purchase of a luxury handbag or a pair of brand-name shoes...

New legislation in both the U.S. and E.U focused on extended producer responsibility is demanding brands find solutions to better trace, authenticate and regenerate their products, as well as fighting counterfeit products made in their name. Connected products with secure digital product IDs are becoming an indispensable solution for brands to ensure they are compliant with...

Why building trust should be a key pillar of your brand strategy One of the most popular features of connected products is product authentication. It is a powerful tool that enhances sales conversion rates, boosts desirability, and increases product value. The Brand Asset Valuator (BAV) framework, widely adopted throughout the brand marketing industry, identifies...