Certilogo presents “Beyond the Visible” at Milano Fashion Week®

Certilogo reaffirmed its partnership with the Camera Nazionale della Moda Italiana (CNMI) for the third consecutive year, presenting the immersive installation “Beyond the Visible” at the CNMI Fashion Hub in Palazzo dei Giureconsulti.Held from September 23 to 28, 2025, during Milano Fashion Week® Women’s Collection, the initiative brought connected products to the forefront of...
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Connected product powered resale: 12 benefits of Digital IDs

While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...
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5 ways resale elevates sustainability

Fashion resale offers an effective solution to extend the life cycle of clothing, divert items from landfills, promote circularity, and encourage responsible consumption. The fashion industry is known for the heavy environmental footprint. From the cultivation of raw materials to the manufacturing process and garment disposal, fashion production contributes to pollution, water consumption, greenhouse...
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TikTok dupes: unveiling the darker side of the latest social media craze

TikTok dupe trend may seem great for the wallet, but it definitely has negative consequences for brands, the planet and also consumers. What is the TikTok Dupe trend about? First of all, the word “dupe” is a shorter form of “duplicate”, and in the context of TikTok it refers to users sharing their findings...
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The 4 factors that are accelerating adoption of digital IDs

Why more and more brands are connecting their products? Fashion, luxury, sports, and casualwear companies are rapidly adopting smart tagging solutions for their products. Leading brands, including Armani, Versace, Nike, Diesel, and Zara, have already implemented this technology. Many are deploying solutions across their entire product portfolios, driven by consumer demand for product transparency,...
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Authenticity: Why consumers want product authentication

Authenticity has become an essential factor in shaping consumer preferences and purchasing decisions in today's market. But why is it so important? One might think that knowing a product is authentic is important for only for economic motivations. After all, for many people the purchase of a luxury handbag or a pair of brand-name shoes...
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The legislation that means brands must adopt secure product authentication

New legislation in both the U.S. and E.U focused on extended producer responsibility is demanding brands find solutions to better trace, authenticate and regenerate their products, as well as fighting counterfeit products made in their name. Connected products with secure digital product IDs are becoming an indispensable solution for brands to ensure they are compliant with...
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