How is AI being used for customer engagement?
Digital technology has revolutionised the way fashion brands interact with and engage customers. Now, AI for customer engagement is a further evolution. Why AI is important to drive customer engagement? First of all, what is customer engagement? It is the process by which a brand manages to make customers feel valued, informed and motivated...
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How much of an ally can AI be in the fight against counterfeiting?
By embracing the power of artificial intelligence, fashion brands have the opportunity to stay ahead of the counterfeiting landscape and protect their customers from fraud. The ever-evolving landscape of counterfeiting can be a challenge for fashion brands to stay ahead of the game, but AI-driven solutions offer them an invaluable advantage. By utilizing AI...
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Is it possible to have a sustainable fashion supply chain?
More and more consumers are demanding sustainable products. For this reason, the textile and fashion industry must clearly show their commitment to sustainability in every aspect of their business. However, it is not easy to ensure sustainability throughout the supply chain. Companies are usually transparent about some aspects of their production processes, such as...
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How counterfeit goods affect the fashion industry
Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently...
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The impact of Artificial Intelligence on fashion industry
Thanks to Artificial Intelligence, the fashion industry can improve many aspects of the business. Artificial Intelligence (AI) is no longer a thing of the future. In fact, it is already impacting different industries, including fashion. In this blog post, we will see what AI is, how it works, and how it can help fashion...
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Certilogo named "Best use of artificial intelligence in Fashion" for 2018-19
Judges in the annual Awards AI competition have chosen Certilogo as winner in the category "Best Use of Artificial Intelligence in Fashion" for 2018-19. Born as an SMS alert system in Milan in 2006, today Certilogo authentications are accessible to anyone with a smartphone, tablet or computer, in 10 languages and more than 180 countries....
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