In a recent event that has drawn considerable attention in the fashion and luxury industry, Michele Casucci, the Founder and General Manager of Certilogo S.p.A., took the stage at "METAMORPHOSIS - dialogues about change.” The talk series, hosted in collaboration with Vogue Business, eBay Deutschland, and Fashion Council Germany, provided a platform during Berlin...

It is critical for brands to understand the key considerations in mapping out a robust DPP strategy. Key considerations include building an ecosystem, making security central, ensuring DPPs are future-proof.

While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...

Product authentication ensures the credibility of fashion items in the resale market, protecting both buyers and resellers. Product authentication involves verifying the authenticity and quality of products being sold in the secondary market, such as pre-owned or vintage fashion items. The fashion industry, particularly high-end luxury brands, is susceptible to counterfeiting, with fake replicas...

The Digital Consumer Behavior 2.0 report by Avery Dennison and GWI explores digital consumer behavior and how technology, rising cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace The report examines consumer priorities and expectations, but also what information they desire to have from brands. The data are very interesting...

Why more and more brands are connecting their products? Fashion, luxury, sports, and casualwear companies are rapidly adopting smart tagging solutions for their products. Leading brands, including Armani, Versace, Nike, Diesel, and Zara, have already implemented this technology. Many are deploying solutions across their entire product portfolios, driven by consumer demand for product transparency,...

As brands adopt digital IDs and product passports to support traceability, consumer engagement and sustainability strategies, it’s essential to put in place measures to ensure their security. Simply because a product’s ID is digital and unique to each individual product doesn’t mean that it’s secure and its ID can be robustly authenticated. The pitfalls...

The essential features that Connected Products and Digital Product Passports can’t go without As brands adopt digital IDs and product passports to support their traceability, consumer engagement and sustainability strategies, it is essential that they also put in place measures to ensure their security. Simply because a product’s ID is digital and unique to...

Consumers are increasingly more concerned about wanting to buy authentic products. As increasing numbers of brands adopt digital IDs and markers to offer authentication services to their consumers, connected product technology is changing the consumer's perception of what’s genuine and what are the new symbols of authenticity. Decoding authenticity in the era of connected products In the...

Digital IDs and Digital Product Passports do not automatically convey a product with the ability to be securely authenticated, and can even leave brands exposed to significant and often unseen risks. In this article, we will outline what it takes to deliver secure Digital ID implementations and reveal the hazards of underestimating security and...