Authenticity has become an essential factor in shaping consumer preferences and purchasing decisions in today's market. But why is it so important? One might think that knowing a product is authentic is important for only for economic motivations. After all, for many people the purchase of a luxury handbag or a pair of brand-name shoes...

All brands want to know what consumers really think about them and their products. The customer satisfaction survey is the best tool to gain this insight. What is a customer satisfaction survey and why is it needed? A customer satisfaction survey is a very useful and interesting tool to gain a clear vision of the brand’s...

Implementing genuinely sustainable circular models with the Secure by Design™ Digital Product Passport. Certilogo joined market leaders and top experts from Italy and abroad today, Wednesday, May 10th, at the 14th edition of the traditional Luxury Summit. Held by Il Sole 24 Ore in Milan, the hybrid streamed and in-person event was dedicated to the...

Generation Z is an increasingly important group of consumers, but how can companies better connect with it? When it comes to consumer habits, Generation Z is something totally unprecedented. This tech-savvy, socially-conscious generation is fast becoming the most interesting demographic group for many companies. Here's what you need to know about Gen Z.  Who...

Reselling is great for customers, companies and even for the planet Consumers across all generations are willing to spend more for sustainable products. It doesn't matter if they are new products or second-hand ones. In this context reselling used items is becoming a more and more interesting opportunity. The great thing is that this...

Product authentication is much more than finding out if a product is genuine or not. How can a consumer be sure that a product is truly sustainable? And what can companies do to lend credibility to their sustainability claims? In fact, it is quite easy to say that a product is made with eco-friendly...

Social commerce and social shopping may sound similar, but they refer to two different phenomena. There is a lot of buzz around social commerce and social shopping lately. But what do these terms actually mean? And what are the differences between them? What is social commerce? Social commerce consists of an evolution of online...

Social commerce is the evolution of online commerce. What is social commerce? Social commerce is the term used to describe the phenomenon of social media platforms affecting online shopping behaviour. It can be traced back to the early days of social networking when MySpace was the most popular site on the internet. At that...

Online and offline retailers should take into great consideration the ROPO effect if they want to remain competitive in an increasingly connected worldHave you ever heard about the ROPO effect? If not, you should definitely read this article. What is the ROPO effect? ROPO is an acronym that stands for Research Online, Purchase Offline....

Consumers are not all the same. In particular, luxury brand consumers have specific characteristics that companies should know, especially if they want to improve their customer engagement.  Who is the typical luxury brand consumer? Some say that the typical luxury brand consumer is female, aged between 35 and 54, living in an urban...