Consumers are not all the same. In particular, luxury brand consumers have specific characteristics that companies should know, especially if they want to improve their customer engagement.  Who is the typical luxury brand consumer? Some say that the typical luxury brand consumer is female, aged between 35 and 54, living in an urban...

Are you wondering about how to measure consumer engagement? From web traffic to customer satisfaction, there are many metrics you can monitor. Paul Greenberg defined consumer engagement as “The ongoing interactions between company and customer, offered by the company chosen by the customer.” Why is it so important? Because today the sales experience often...

The key to customer trust and loyalty is customer experience Customer trust and loyalty are essential to the success of a company. In fact, no consumer would ever buy repeatedly from a company in which they do not have positive expectations, experiences, or values they do not share. After all, companies are well aware...

Companies can rely on different models to better understand the Customer Journey. A good marketing strategy is by no means casual, but starts from data analysis and understanding the customer journey. Despite this, customer behaviors are not that easy to predict. For this reason, various models have been developed over the decades to describe...

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020....

Through authentications, Certilogo can count on a reliable, global observatory of the Fashion market and upcoming consumer trends. During the lockdown caused by the Covid 19 emergency, Certilogo's services have been provided without interruption; collected data have confirmed the decrease in sales volumes driven by the suspension of production and distribution of fashion and...

The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them? In the Annual Resale Report published at the end of 2019, GlobalData analysts forecast the exponential growth of the luxury and second hand clothing market, estimating an overall market value in 2021 of 37 billion...

The Pandemic has driven an increase in online purchases and the need to verify authenticity, but it’s also heightened the propensity of consumers to interact with brands. It’s a fact that the lockdown imposed to combat the spread of Covid-19 has caused a significant drop in sales of Fashion and Luxury products. Nonetheless, it...

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020. Fakes haven't hit the market yet (but our guard is up) Up to December 2019, fakes detected through the Certilogo platform represented...

While we’re seeing an overall decrease in the sales of Spring / Summer 2020 collections, there’s a country where trends are completely reversed. Certilogo data from the Spring / Summer 2020 collections show unequivocally that Spring has arrived in South Korea. The South Korean Spring The Codid-19 pandemic has negatively affected sales of the 2020 Spring / Summer collection...