Brands
Tailor made
Easy to implement,
We've started out connecting brands with consumers through product authentication and earned a reputation as an expert in brand protection solutions in the process. Then we expanded our service offering to allow brands to engage more broadly with their customers.
With millions of consumer interactions already managed, our platform combines unmatched performance and
excellence in customer experience, which translates into tangible value for our brand clients. Today, we put everything we’ve learnt at your disposal, on top of an exceptionally reliable anticounterfeiting platform powered by artificial intelligence and a consumer application that you can design to your image and likeness, so that it’s truly yours. No download needed.
First things first:
your objectives
What do you wish to use your connected product for? Some specific purpose or would you rather go for the whole package?
Brand Protection
Engaging consumers with connected products stops counterfeits from passing as genuine goods and returns precious global data to your brand protection team and enforcement partners, in full compliance with privacy legislation.
Our AI-based platform gathers actionable information about any counterfeit item it detects, including the address or URL where it has been sold and photographs of the labels and product features.
Why Certilogo: we turn consumer-generated data into insights and knowledge and make them accessible to you through user-friendly online dashboards. You get the level of detail you want and our analysts are there to support your investigations. When it comes to product authentication, we’re best-in-class.
Consumer Engagement
Bring your physical products online and turn them into a communication channel that generates qualified leads. You can build your own, personalised user experience and enrich it with the services you want, including individual product information, product recommendations and gamification tools - we have a full catalogue of widgets to offer. You can update your customer journey over time and customise it by collection, geography, or language.
Why Certilogo: you’re online in less than a month, in ten languages and customer support is included. No need to download an app. Our renowned product authentication service is optional, but when added to the offering it elevates the user experience and adds protection to your brand equity.
Sustainability
Taking a stand on social and environmental responsibility means introducing substantial changes in business operations and ultimately improving the world we live in. Companies that walk the talk infuse their products with a value that goes beyond design and branding and that consumers will find decisive when making their purchase decisions. Let your products do the talking by leveraging supply chain information to deliver meaningful storytelling to your customers.
Why Certilogo: show your customers that you walk the talk by taking advantage of our unique service offering. No other enterprise solution combines expertise in product digitisation, unrivaled authentication capabilities, flexible user interfaces and well-proven protocols to connect to your enterprise SW stack. In addition, you can display content at the level of granularity you desire, with unmatched ease. We do the work for you and share performance data along the way.
Circularity
Based on the principle of “designing out waste” and ensuring that clothing can be recycled, resold and remade, ultimately reducing the negative environmental impact of excessive production, circularity is closely linked to sustainability. However, it requires the implementation of processes and services allowing to record, track and trade products multiple times during their entire lifecycle. Connecting products is a prerequisite for brands that aspire to own their space in the management of their products’ second-life. However, smart products generate return on investment only if safe and reliable consumer interaction is enabled. Adding product authentication is a hygiene factor.
Why Certilogo: with extensive experience in connecting products and millions of consumer interactions already successfully managed, we are the global leader in the field of consumer engagement through connected products. With our flexible user interface, combined with a best-in-class, AI based authentication platform and a team of sw engineers, designers and analysts at your disposal, we can help you embed circular economy principles into your operations, in a secure way for you, your customers and your partners.
Next step: choose your implementation options
Select a product media that triggers the digital experience, design the consumer journey that’s right for you and use data, insights and leads to turn your investment into a success.
Step 1: Product Media, your digital enabler
Whether you’re a brand owner or a marketplace, you can connect the products you sell at any time. Certilogo works with NFC, QR codes, Human Readable codes and also with third party serializations. You can use permanent labels or you can attach removable seals to your products: we know how to make your implementation counterfeit-proof and we can assist you with media provision if needed.
Just pick the media and the interaction technology that’s right for you and we’ll make it work, effortlessly.
Step 2: Consumer App, your branded digital journey
We know that you need your connected products to be seamlessly integrated into your brand experience. With Certilogo you can design your own, personalized user experience and enrich it with the services you want – our app is as turn-key as it gets and as customizable as needed. The user flow can be updated over time and product information is delivered at the level of granularity you desire. You’ll be online in less than a month, no app download needed, and you’ll get qualified consumer leads to enrich your CRM. The service is available globally, in ten languages, compliance with privacy legislation is guaranteed, and customer support is included. Worried about the cost? No need to - we have a solution for every budget.
Step 3: Operator Apps, your digital tools
When connected products are enabled for consumer interaction, they can also be used to speed up lengthy processes, such as investigations, replace expensive procedures, such as returns management, and reduce waste. Our suite of professional applications is designed to improve your enforcement capabilities, help you track investigations remotely, manage online and in-store returns and track your supply and distribution chain. Whether or not you wish to activate specific user flows for professional use, you’ll be able to view the full list of consumer interactions triggered by your connected products at any time through dedicated online dashboards.
Step 1: Product Media, your digital enabler
Whether you’re a brand owner or a marketplace, you can connect the products you sell at any time. Certilogo works with NFC, QR codes, Human Readable codes and also with third party serializations. You can use permanent labels or you can attach removable seals to your products: we know how to make your implementation counterfeit-proof and we can assist you with media provision if needed.
Just pick the media and the interaction technology that’s right for you and we’ll make it work, effortlessly.
Step 2: Consumer App, your branded digital journey
We know that you need your connected products to be seamlessly integrated into your brand experience. With Certilogo you can design your own, personalized user experience and enrich it with the services you want – our app is as turn-key as it gets and as customizable as needed. The user flow can be updated over time and product information is delivered at the level of granularity you desire. You’ll be online in less than a month, no app download needed, and you’ll get qualified consumer leads to enrich your CRM. The service is available globally, in ten languages, compliance with privacy legislation is guaranteed, and customer support is included. Worried about the cost? No need to - we have a solution for every budget.
Step 3: Operator Apps, your digital tools
When connected products are enabled for consumer interaction, they can also be used to speed up lengthy processes, such as investigations, replace expensive procedures, such as returns management, and reduce waste. Our suite of professional applications is designed to improve your enforcement capabilities, help you track investigations remotely, manage online and in-store returns and track your supply and distribution chain. Whether or not you wish to activate specific user flows for professional use, you’ll be able to view the full list of consumer interactions triggered by your connected products at any time through dedicated online dashboards.
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