Authentication as a necessity for sustainable strategies

Do you think authentication is just a matter of original or fake products? There is much you need to know. Authentication is becoming an increasingly important part of doing business. It impacts not only the economy of a company, but also the customer relationship. Furthermore, authentication also plays an unexpected role in the transition...
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Fakes: dispelling price tag myths

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the...
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