Secondary raw materials are an incredible resource for fashion brands interested in sustainability In a world where the fashion industry is constantly under pressure to be more sustainable, secondary raw materials are becoming an increasingly important part of the equation. What are SRMs? And what benefits do they bring to fashion companies? Secondary Raw...

Reselling platforms are the digital frontier of circular economy There are a few different ways to resell clothes. People can go to thrift stores and organise a yard sale, but online reselling platforms are way more interesting.  Despite having been around for a while, the popularity of reselling platforms is constantly increasing thanks to...

Recommerce, a new trend in sustainable shopping, is quickly gaining popularity With two-thirds of consumers willing to pay more for sustainable products, it is no wonder why the most attentive companies are making efforts towards sustainability, supporting environmental causes and modifying production processes. Recommerce is one of the best examples of a new circular economy action, and...

Renting fashion is an exciting opportunity for both consumers and brands The fashion industry is a multibillion-dollar business, and it keeps growing each year. However, the traditional way of consuming fashion has some drawbacks: it's expensive, it has a heavy environmental impact, and it can be difficult to keep up with the latest trends....

Reselling is great for customers, companies and even for the planet Consumers across all generations are willing to spend more for sustainable products. It doesn't matter if they are new products or second-hand ones. In this context reselling used items is becoming a more and more interesting opportunity. The great thing is that this...

Take-back schemes are very effective in accelerating fashion's transition to a circular economy At the moment less than 1% of all garments are recycled, while the rest is incinerated or landfilled. In order to improve sustainability, new EU directives aim to move fashion towards a new circular economy, where products and materials are kept in...

Product design is at the heart of the new circular fashion paradigm As Ellen MacArthur Foundation says, waste and pollution do not exist by accident; they are the result of design decisions. And since design determines what we wear, we have the responsibility to choose wisely our clothes and accessories. Circular fashion products are...

There are many benefits for brands that are active in the second-hand market for their products, from controlling brand image, improving sustainability, to new revenue models. As the second-hand market becomes more popular, brands are starting to take notice. Indeed, it is the perfect example of circular and sustainable fashion since rather than being disposed...

The era of ‘green’ storytelling is over: Consumers are searching for concrete actions and brands that help them to take them. Our latest Certilogo consumer survey reveals that consumers expect experiences and services that will actively help them contribute to a more sustainable relationship with fashion. Throw-away culture is falling out of fashion, as...

Here is how the footwear industry is tackling the problem of sustainability There is no doubt that the footwear industry is big business. The global athletic footwear market alone is expected to exceed 95 billion US Dollars by 2025. As it grows, so does the demand for footwear that is environmentally and socially sustainable. A...