While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...

BAV stands for Brand Asset Valuator and refers to a brand equity model used to assess and measure the strength and value of a brand. Providing insights into how consumers perceive and relate to a brand, it helps companies understand their brand's positioning in the market. What is the Brand Asset Valuator? The Brand...

The Millennial generation, born between the 80’s and the 90’s, are digital natives and pioneers of the Internet era especially when it comes to online shopping. Who are Millennials? The Millennial generation or simply Millennials, is the generation born between the beginning of the 80’s up until the mid 90’s (usually, it’s considered the period between 1981 and 1996),...

All brands want to know what consumers really think about them and their products. The customer satisfaction survey is the best tool to gain this insight. What is a customer satisfaction survey and why is it needed? A customer satisfaction survey is a very useful and interesting tool to gain a clear vision of the brand’s...

A great loyalty programme may be the factor marking the difference among brands competing in the same market. Here are 5 key tips to creating a successful one. What is a loyalty programme? A loyalty programme is a marketing strategy that encourages customers to keep buying a company's products and services, by encouraging consumers to be...

Nowadays brands can listen to their consumers and fans over the Internet via social listening on several digital platforms. What is social listening? Social listening refers to the activity of brands regarding monitoring social media and web channels to collect and analyse key marketing insights. This includes data and information which can play a key role in both marketing areas: On...

Setting up a frictionless shopping experience is key to customer satisfaction and retention in fashion's phygital environment. What does a frictionless shopping experience mean? The concept of a frictionless shopping experience revolves around the idea of connecting buyers and sellers to make consumers able to find the products or services they need, compare shops in real-time and...

Packaging in fashion represents a key factor to deliver effective sustainability-orientated strategies starting from the ability to communicate effectively through the product itself. What is packaging in the fashion industry? Packaging in fashion represents a key element and plays a much bigger role than people could realise, especially in the technology and sustainability driven era we’re...

The power of understanding your customers and enhancing your business strategy with data-driven consumer insights. Consumer survey and market research  By understanding customers’ needs and desires, fashion companies can better develop their products, services, and marketing strategies to meet those expectations. But how can they gather these valuable insights? Through consumer surveys. A consumer...

The emerging role of NFTs in the fashion shopping experience Famous brands, such as Louis Vuitton and Dolce & Gabbana, are already taking advantage of NFTs. This technology can be used in a variety of ways, from creating virtual collections to enabling augmented reality experiences in shopping apps and websites. That is why it...