Consumers are increasingly interested in where their clothes come from and how they are made. That's why fashion supply chain transparency is so important. Fashion supply chain transparency has been a hot topic in recent years. Consumers are asking for more and more information on products and companies today have numerous technologies to satisfy...

Beyond physical and digital, phygital is the news key to delight customers Phygital is one of the keywords of innovation. We live in a world in which technology allows constant interaction between "physical" and "digital". For companies, this is revolutionary, because it gives them the chance to create a better and more interactive customer...

NFT stands for non-fungible token, a relatively new term that is becoming more and more popular, even in the fashion industry. As Forbes explains, an NFT is "a digital asset that represents real-world objects like art, music, in-game items and videos". People can buy and sell NFTs online, usually with cryptocurrencies. Their peculiarity is...

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more! What is digital fashion? Digital fashion is, quite simply, clothes that only exist in the digital world. You will never wear them in...

QR codes and NFC tags have many things in common. For example, both are tools that connect the physical world to the digital world. In fact, by applying a QR code or an NFC tag to an object, it is possible to assign it a unique code that gives consumers access to multiple functions....

Recycling textiles is a complex activity, but companies have more than one way to become sustainable. The textile industry has a heavy environmental impact. In particular, it produces a large quantity of waste, of which only around 1% is recycled back into new textiles. Even though recycling textiles is not simple, companies have a...

A digital customer loyalty program is a great way to build trust and encourage purchases. Loyalty programs are nothing new, as early as the 19th century, merchants used them to retain their customers. But today, digital loyalty programs offer greater opportunities: social networks, smartphone apps, but also smart labels can help companies to expand...

Data analytics is the key process for taking better business decisions. "Data-driven business" is a term you might have heard around in the last few years. But what does it mean? Simply put, it means that businesses in any industry are using data analytics to make better decisions. Indeed, having access to the right...

Connected products improve the customer experience and allow companies to collect useful data. Although often used interchangeably, smart products and connected products are two different things even though there are shared points between the two. Let's see it in detail. A definition of connected products Since “connected product” refers to a variety of different...

Many fashion brands are increasing their digital transformation by using technologies to improve production processes, internal organization, and even the relationship with customers. But what is digital transformation? And what are the advantages for fashion brands? What is the digital trasformation? Digital transformation is the process of using digital technologies to create new —...