Digital solutions are facilitating circular fashion, and it's clear that digital innovations has a big role to play in the future of sustainable fashion. Circular fashion aims to create a more sustainable and regenerative approach to the fashion industry by extending the life of products, reducing waste, and promoting more responsible consumption and production practices. Digital technology facilitates...

In recent years, the fashion industry has seen a paradigm shift towards sustainable practices. Streetwear, a genre known for its urban aesthetics and cultural influence, is no exception. As conscious consumers (especially Gen Zs) demand transparency and ethical production, brands are looking for innovative solutions to meet these expectations. In this context, the Digital...

The fashion industry is notorious for its environmental impact, but circular fashion practices, which prioritise sustainability and longevity, are gaining traction within the streetwear market. Circularity in fashion refers to an approach that aims to minimise waste and maximise the lifespan of clothing and accessories. It focuses on creating a closed-loop system where products...

Ethical clothing refers to garments that are produced and manufactured in a way that promotes fair labour practices and also minimises harm to the environment. What is ethical clothing? As a response to the negative impacts of the textile and fashion industry, ethical clothing shows specific key aspects. For example: Fair Trade and Labor...

The green transition is one of the greatest challenges of the century. What is the fashion industry's role in innovation for sustainability and ecology? The green transition and sustainability in the fashion industry When it comes to green transition, we all know we’re addressing one of the greatest challenges of this century in order...

Upcycling, or creative reuse, is one of the most effective ways to reduce the environmental footprint of fashion companies What is fashion upcycling?  Upcycling is a method of creating something new out of something that already exists. It involves taking an item and transforming it into something new with the same or greater value.  When...

What makes a fashion brand successful? Is it just luck or is there something that the most popular names have in common? Many of the fashion brands that Certilogo works with are well known and well established in the market. However, our services are also well suited to brands that are still growing, and even...

How new farming methods and eco-friendly materials are can help create a fashion that gives back What is regenerative fashion? Regenerative fashion is a form of sustainable fashion, which focuses on producing garments that not only have minimal impact on the natural environment but also work to restore and replenish it. While sustainable fashion...

We all know more or less what sustainability may be, but distinguishing it in fashion is not always easy. The fashion industry is one of the largest contributors to global sustainability issues. With a large part of global emissions coming from the production and consumption of clothing, sustainability has become a necessity in the...

The Slow Fashion movement is a new conscious way of consuming