Certilogo and Camera Nazionale della Moda Italiana announce the renewal of their official partnership

Certilogo and Camera Nazionale della Moda Italiana are renewing their significant collaboration for another year, which started with Milano Fashion Men's Collection in January and will continue with the Milano Fashion Women’s Collection in February. Certilogo reconfirms its commitment to join Camera Nazionale della Moda Italiana in forging a path that highlights the essential...
Read

10 digital solutions that are facilitating circular fashion

Digital solutions are facilitating circular fashion, and it's clear that digital innovations has a big role to play in the future of sustainable fashion. Circular fashion aims to create a more sustainable and regenerative approach to the fashion industry by extending the life of products, reducing waste, and promoting more responsible consumption and production practices. Digital technology facilitates...
Read

How to shop pre-loved fashion online safely: The key risks to avoid

Shopping for pre-loved fashion online can be a fun activity, but there are a few key risks you should be aware of and try to avoid Shopping for pre-loved fashion online is not inherently dangerous, but sometimes can be tricky. Despite the increasing care that brands and online platforms put into preventing scams, being...
Read

Interest in ethical clothing is growing, is your brand keeping up?

Ethical clothing refers to garments that are produced and manufactured in a way that promotes fair labour practices and also minimises harm to the environment. What is ethical clothing? As a response to the negative impacts of the textile and fashion industry, ethical clothing shows specific key aspects. For example: Fair Trade and Labor...
Read

What's the difference between sustainable fashion and eco fashion?

The green transition is one of the greatest challenges of the century. What is the fashion industry's role in innovation for sustainability and ecology? The green transition and sustainability in the fashion industry When it comes to green transition, we all know we’re addressing one of the greatest challenges of this century in order...
Read

Social Media Marketing for fashion brands: how to leverage Instagram

It appears clear that Instagram is essential for fashion brands looking for enhancing the effectiveness of their marketing strategy producing effects on a long-term. According to a themed market study conducted by Meta a few years ago, Instagram is the best and favourite place for customers to discover fashion products, which means being the...
Read

Bring you own...bag! BYOB makes its way into fashion

BYOB concept is a great way to reduce plastic waste and promote sustainability. BYOB, from Bring Your Own Bottle to Bring Your Own Bag We are sure you have already heard about BYOB, Bring Your Own Bottle. This acronym refers to parties or restaurants and other business asking customers to bring their own alcoholics,...
Read

What is regenerative fashion?

How new farming methods and eco-friendly materials are can help create a fashion that gives back What is regenerative fashion? Regenerative fashion is a form of sustainable fashion, which focuses on producing garments that not only have minimal impact on the natural environment but also work to restore and replenish it. While sustainable fashion...
Read

7 challenges of the sharing economy (and how fashion can handle them)

The sharing economy is bringing great changes to all industries, including fashion A lot has been said about the sharing economy in recent years, lauded as a way to make use of idle resources and make money by connecting people who need something with those who have it.It's no secret that it has been...
Read

How fashion brands can join the net-zero challenge

The net-zero challenge is an opportunity for fashion brands to reduce their carbon footprint and create more sustainable products Last year Burberry became the first luxury fashion company to see its net-zero emissions target approved by the SBTi, the Science Based Targets initiative.  SBTi is a partnership between CDP (ex-Carbon Disclosure Project), UN Global...
Read