Secure digital IDs on products provide businesses with the ability to authenticate products with confidence. This capability offers significant benefits to businesses that extend beyond building consumer trust. Authentication can be used to improve operations, products, and services. Here are eight examples of how businesses are utilising authentication. Successful implementations of product authentication Consumer...

Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in mainland China.What’s going on? Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in...

The grey market is a $62 billion global industry that diverts control of a brand’s products, positioning and pricing power away from authorised partners and into the hands of third-party vendors. Grey market impacts on brand revenue and brand equity can be grave, and nowhere are they felt more acutely than in the image-sensitive...