Implementing genuinely sustainable circular models with the Secure by Design™ Digital Product Passport. Certilogo joined market leaders and top experts from Italy and abroad today, Wednesday, May 10th, at the 14th edition of the traditional Luxury Summit. Held by Il Sole 24 Ore in Milan, the hybrid streamed and in-person event was dedicated to the...

Certilogo joined up with the most innovative start-ups, investors and business leaders from the world of luxury, at the Luxury Innovations Summit. The Luxury Innovation Summit (Geneve, October 20, 2022) is the ultimate event for the luxury sector, which gathers to showcase and award the best new creativity, innovations and sustainability concepts from the...

Consumers are not all the same. In particular, luxury brand consumers have specific characteristics that companies should know, especially if they want to improve their customer engagement.  Who is the typical luxury brand consumer? Some say that the typical luxury brand consumer is female, aged between 35 and 54, living in an urban...

Collaborative luxury consumption shows us a transformation of consumers' attitudes towards luxury Collaborative luxury consumption is a phenomenon that has become increasingly popular in recent years. Owning new goods is not the only way for consumers to experience luxury, with an increasing number of people preferring rental models or buying ‘preloved’ second-hand items. What...

The hottest fashion trend going isn’t the croc-effect purses, the fluorescent fabrics, the disco collar, or the chain-accented shoes walking down the runways this season, it’s sustainable and ethical luxury products with a simultaneous goal of transparency. Forty-two percent of Millennials and 37% of Generation Z say they want to know what goes into...