NFTs: Everyone is talking about it, but do you know why? In December 2021, nearly 30,000 collectors jointly bought The Merge, an NFT by the digital artist Pak, for a total cost of $ 91.8 million. It is the most expensive NFT ever. But what is an NFT? Why are NFTs becoming so popular...

The metaverse customer experience is the new frontier of the interaction between brands and customers The metaverse has been growing in popularity for its ability to create immersive virtual worlds, and companies are quickly catching on to its potential. Creating a metaverse customer experience is one of the most interesting ones. What is the...

Launched in June 2022, the Metaverse Standard Forum brings together more than 1800 companies, universities, and standards organisations. Is it possible to standardise the Metaverse, and why may it be important? Well, the Metaverse Standard Forum is going to give answers to these questions. Let's see together what it is and what is it...

With its incredible potential, the Metaverse is the last frontier of fashion. We're pretty sure you've heard of Metaverse before. What you may not know is that it opens up new scenarios for companies in every sector. In particular, fashion brands can reap incredible benefits from this new expression of digitization. What is Metaverse?...