Online and offline retailers should take into great consideration the ROPO effect if they want to remain competitive in an increasingly connected worldHave you ever heard about the ROPO effect? If not, you should definitely read this article. What is the ROPO effect? ROPO is an acronym that stands for Research Online, Purchase Offline....

Companies should be aware that people who choose offline or online shopping have different needs and habits. Understanding how consumer behaviors vary between offline and online shopping is useful for setting goals and deciding which marketing actions are best for the audience you want to reach. In fact, people who choose to shop online...

Find out "The Hoxton Trend tips and tricks" to help you when buying luxury products. The Hoxton Trend is a platform for men who appreciate luxury and premium menswear. With great knowledge of high-end menswear, they have gathered a list of tips and tricks to help consumers when buying luxury products.  Read more