Sustainability: product authentication for the planet

Find out how fast and reliable digital authentication engages connected consumers — and stops dishonest sellers from undermining your investments in sustainability.

Oct 24, 2019
More than 70% of Millennial and Gen Z consumers say they'll spend more for products from brands with an active commitment to sustainability. But that won't strengthen brand revenues if counterfeiters steal your sales.
Read Product Authentication for the Planet to learn how digital technologies engage ethical, connected consumers to authenticate purchases with a smartphone — and return market power to consumers and brands doing the right thing for sustainability.

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Insights from the connected fashion transformation