The Ultimate Guide to Brand Protection in a Digital World

Discover how artificial intelligence, image recognition, and networking technologies engage connected consumers to verify that products with your brand name are 100% authentic.

Nov 04, 2019
Brand protection in fashion is getting more digital and more effective thanks to connected product technologies that leverage artificial intelligence for product authentication by consumers.
Inside the guide, we:

- dispel the 3 most common myths about anti-counterfeiting for brand protection;

- show how engaging consumers to authenticate products with a smartphone is an emerging best practice for protecting brands globally;

- reveal how engaging consumers also collects valuable business intelligence for brand protection, marketing and more.

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Insights from the connected fashion transformation