Consumer Engagement 4.0: Competitive Insights from Fashion's Top Marketers

Communication between consumers and fashion brands is changing with the same speed and intensity as digital innovation everywhere. What does it mean for marketers?

Nov 20, 2019
Top fashion marketers use every digital tool at their disposal to contact and covert new consumers. ‘Always on’ and interactive by design, digital technologies are a critical component of consumer engagement in the Fourth Industrial Revolution — even appearing, increasingly, on fashion products themselves.


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