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Connected Products: why authentication is a hygiene factor

Connected Products: why authentication is a hygiene factor

Apr 18, 2023

Understanding the business benefits of authentication and the hidden risks of neglecting it
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Find Out Why Authenticity is Fashion's Magic Ingredient for Consumer Engagement

Find Out Why Authenticity is Fashion's Magic Ingredient for Consumer Engagement

Jul 21, 2020

Connected consumers have millions of digital experiences at their fingertips. So why do they connect with their products?
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Blockchain for Digital Transformation: When and Why?

Blockchain for Digital Transformation: When and Why?

Mar 02, 2020

The essential guide for executives driving innovation in fashion
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The Authenticity Effect: Why Product Digitalisation is the Future of Fashion

The Authenticity Effect: Why Product Digitalisation is the Future of Fashion

Feb 04, 2020

With digital transformation sweeping the fashion industry, marketers need strategies to engage demanding digital natives with experiences that connect, convert and build customer lifetime value. 
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The Rising Value of Real: Strategic Insights About Consumer Attitudes Toward Authentic Fashion

The Rising Value of Real: Strategic Insights About Consumer Attitudes Toward Authentic Fashion

Dec 06, 2019

If there is a silver lining to the epidemic of fake news, fake reviews and even fake videos that populate our online lives, it is a growing conviction that authenticity is precious.
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Making Blockchain Real: LVMH and the future of authentic luxury

Making Blockchain Real: LVMH and the future of authentic luxury

Apr 29, 2019

Find out why fast and reliable product authentication will soon be the new normal for luxury consumers and brands, courtesy of industry powerhouse LVMH. 
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