The Authenticity Effect: Why Product Digitalisation is the Future of Fashion

With digital transformation sweeping the fashion industry, marketers need strategies to engage demanding digital natives with experiences that connect, convert and build customer lifetime value.

Feb 04, 2020
The Authenticity Effect gives you an inside look at the market forces driving product digitalisation in fashion in 2020, for marketers and consumers alike. Download your complimentary copy to discover:

The Rising Value of Real captures unique insights from our 2019 international survey 1,500 luxury and fashion consumers in the UK, US, China, France and Italy. Learn:  

>  Why 83% of leading marketers name consumer engagement as their top priority for 2020.

>  How fashion and luxury brands are enhancing their authentic products with digital connections that engage consumers in more locations and more key moments of the customer journey.

> Which services and digital brand experiences are most desirable to discerning consumers when they connect to items of apparel, footwear and accessories with their smartphone.


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