The Authentic Side of Engagement

Strategic insights about consumer willingness to connect with brands after the shopping experience

Jul 20, 2020
Why are connected products more and more important to consumers?
The latest Certilogo ebook explains how to engage loyal, occasional and new clients before and after the purchase of a product. By relying on connectivity, brands can exploit digital services - and authentication in particular - as a hook for engagement, since as many as 61% of those using the Certilogo platform are more propense to be reached out by a brand after the authentication process.

Download our new ebook that explores what consumers expect from brands in terms of digitalisation and engagement:
  • The crucial role of connectivity
  • When authentication means engagement
  • Reaching out to many more consumers


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