Are you putting your business at risk? Read our new free white paper and avoid the pitfalls of insecure connected products. Discover the secret to boosting your business with product authentication, and avoid the hidden hazards of Digital IDs and Product Passports that could cause your brand protection and sustainability strategies to backfire!

By embracing the power of artificial intelligence, fashion brands have the opportunity to stay ahead of the counterfeiting landscape and protect their customers from fraud.  The ever-evolving landscape of counterfeiting can be a challenge for fashion brands to stay ahead of the game, but AI-driven solutions offer them an invaluable advantage. By utilizing AI...

REACH Regulation aims to safeguard consumers’ health. But consumers also need tools to protect themselves As the saying goes, you are what you wear. And for many people, that means being fashionable and stylish. But as a fashion brand comes more popular, so does the risk of inadvertently buying a counterfeit product. Counterfeiters have no...

From loss of sales to loss of customer loyalty, these are the consequences of poor brand protection Brand protection is the process of taking steps to safeguard your brand from any infringement. It involves using trademarks, copyrights, and other legal measures to prevent others from using your brand name or logo without permission. Threats...

Product authenticity verification systems are much more than a way to combat counterfeiting According to The Guardian, the trade in counterfeit goods is worth $600bn per year, and that is why having a system for verifying authenticity is so important. After all, that money ends up in the hands of crooks instead of corporate...

Online brand protection is essential for any company and neglecting it can have multiple negative consequences The evolution of the Internet and online marketplaces has offered companies important opportunities, but at the same time, it has exposed them to numerous risks and dangers. In fact, improper use of the brand by unauthorised third parties...

The key to customer trust and loyalty is customer experience Customer trust and loyalty are essential to the success of a company. In fact, no consumer would ever buy repeatedly from a company in which they do not have positive expectations, experiences, or values they do not share. After all, companies are well aware...

Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently...

When we think about the world of luxury, we probably imagine that innovation is mainly about production processes or marketing. In reality, it involves all phases, from design to after-sales. Indeed, technology can help brands to tackle one of their main issues: counterfeiting. Counterfeiting and the second-hand market Beyond the simple economic risk of...

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the...