The innovative partnership will extend brand experiences to consumers through product authentication. Avery Dennison, a global leader in innovative materials science and manufacturing, today announced a partnership with Certilogo, the digital authentication platform that pioneered the use of artificial intelligence for “anywhere, anytime” product verification via smartphone. The partnership between the two companies will focus...

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020....

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020. Fakes haven't hit the market yet (but our guard is up) Up to December 2019, fakes detected through the Certilogo platform represented...

Here are 5 of the most common consumer protection strategies that luxury and premium brands are using today to protect consumers from counterfeiters Luxury brands were slow to embrace e-commerce, insisting that the luxury consumer experience was inseparable from the sensory wonderland of the in-store experience. But today even luxury consumers view the convenience,...

CEO Gloria Paulon explains why Parajumpers offers Certilogo authentication as a complimentary service to consumers, everywhere they shop.    

Every Nobis jacket offers a Certilogo Code for a rapid and reliable digital authentication. It's one more way Nobis delivers on its promise of best-in-class performance and customer care, co-founder Robin Yates explains.     

Made In Italy sneakers from Atlantic Stars are sold by top retailers around the globe, always with a Certilogo smart tag.

There is no substitute for the signature Made In Italy style of DiegoM, but that doesn't stop counterfeiters from trying.

Judges in the annual Awards AI  competition have chosen Certilogo as winner in the category "Best Use of Artificial Intelligence in Fashion" for 2018-19.  Born as an SMS alert system in Milan in 2006, today Certilogo authentications are accessible to anyone with a smartphone, tablet or computer, in 10 languages and more than 180 countries....