Are you putting your business at risk? Read our new free white paper and avoid the pitfalls of insecure connected products. Discover the secret to boosting your business with product authentication, and avoid the hidden hazards of Digital IDs and Product Passports that could cause your brand protection and sustainability strategies to backfire!

What makes a fashion brand successful? Is it just luck or is there something that the most popular names have in common? Many of the fashion brands that Certilogo works with are well known and well established in the market. However, our services are also well suited to brands that are still growing, and even...

By embracing the power of artificial intelligence, fashion brands have the opportunity to stay ahead of the counterfeiting landscape and protect their customers from fraud.  The ever-evolving landscape of counterfeiting can be a challenge for fashion brands to stay ahead of the game, but AI-driven solutions offer them an invaluable advantage. By utilizing AI...

In the context of the European Green Deal, the digital product passport could revolutionise fashion by providing an unprecedented level of transparency In March 2022, the European Union unveiled the EU Strategy for the Sustainability and Circularity of the Textile Sector, which introduced a mandatory digital product passport (DPP) for all textile products sold...

Connected products turn garments into powerful communication tools A jacket, a dress, or a pair of shoes can be more than items of clothing. They can be connected products, that is, a digital channel that creates countless opportunities to connect with consumers for many years after purchase. This is an important element since customer...

The power of understanding your customers and enhancing your business strategy with data-driven consumer insights. Consumer survey and market research  By understanding customers’ needs and desires, fashion companies can better develop their products, services, and marketing strategies to meet those expectations. But how can they gather these valuable insights? Through consumer surveys. A consumer...

We all know more or less what sustainability may be, but distinguishing it in fashion is not always easy. The fashion industry is one of the largest contributors to global sustainability issues. With a large part of global emissions coming from the production and consumption of clothing, sustainability has become a necessity in the...

Web apps are a useful tool to support the key business strategies of smart fashion companies It's no secret that fashion brands need to stay ahead of the curve to keep up with changing consumer trends. In order to do this, they must provide an excellent customer experience - and a web app is...

Certilogo joined up with the most innovative start-ups, investors and business leaders from the world of luxury, at the Luxury Innovations Summit. The Luxury Innovation Summit (Geneve, October 20, 2022) is the ultimate event for the luxury sector, which gathers to showcase and award the best new creativity, innovations and sustainability concepts from the...

The innovative partnership will extend brand experiences to consumers through product authentication. Avery Dennison, a global leader in innovative materials science and manufacturing, today announced a partnership with Certilogo, the digital authentication platform that pioneered the use of artificial intelligence for “anywhere, anytime” product verification via smartphone. The partnership between the two companies will focus...