Avery Dennison announces partnership with Certilogo

The innovative partnership will extend brand experiences to consumers through product authentication. Avery Dennison, a global leader in innovative materials science and manufacturing, today announced a partnership with Certilogo, the digital authentication platform that pioneered the use of artificial intelligence for “anywhere, anytime” product verification via smartphone. The partnership between the two companies will focus...
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Data for difficult days: the market of fakes in the time of Coronavirus

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020. Fakes haven't hit the market yet (but our guard is up) Up to December 2019, fakes detected through the Certilogo platform represented...
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Data for difficult days: the Spring / Summer 2020 collections

While we’re seeing an overall decrease in the sales of Spring / Summer 2020 collections, there’s a country where trends are completely reversed. Certilogo data from the Spring / Summer 2020 collections show unequivocally that Spring has arrived in South Korea. The South Korean Spring The Codid-19 pandemic has negatively affected sales of the 2020 Spring / Summer collection...
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Data for difficult days: insights from our users

The Covid-19 emergency forces the whole Fashion industry to navigate moments of uncertainty without precedent, moments that demand clear-thinking and the capacity to act and react quickly. Certilogo’s data can help identify opportunities and risks that might otherwise go unobserved. What we are seeing: China returns Product authentication opens a rare window for observing...
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Certilogo named "Best use of artificial intelligence in Fashion" for 2018-19

Judges in the annual Awards AI  competition have chosen Certilogo as winner in the category "Best Use of Artificial Intelligence in Fashion" for 2018-19.  Born as an SMS alert system in Milan in 2006, today Certilogo authentications are accessible to anyone with a smartphone, tablet or computer, in 10 languages and more than 180 countries....
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