Transparency is just a smartphone scan away. Sustainability is the new disruption. According to Nielsen*, already in 2015, 66% of global consumers and 73% of global Millennials had stated that they would be willing to pay more for sustainable goods. Now forecasts suggest that sustainable goods will make up 25% of store sales in...

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020....

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses. In a recent article, Boston Consulting Group (BCG) reported that...

Through authentications, Certilogo can count on a reliable, global observatory of the Fashion market and upcoming consumer trends. During the lockdown caused by the Covid 19 emergency, Certilogo's services have been provided without interruption; collected data have confirmed the decrease in sales volumes driven by the suspension of production and distribution of fashion and...

The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them? In the Annual Resale Report published at the end of 2019, GlobalData analysts forecast the exponential growth of the luxury and second hand clothing market, estimating an overall market value in 2021 of 37 billion...

The Pandemic has driven an increase in online purchases and the need to verify authenticity, but it’s also heightened the propensity of consumers to interact with brands. It’s a fact that the lockdown imposed to combat the spread of Covid-19 has caused a significant drop in sales of Fashion and Luxury products. Nonetheless, it...

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency.    Ciaran Rogers speaks with Nils Engelking of QR-code-generator.com, the QR code specialists dedicated to helping marketers get the most from the QR code format.  Nils shares innovative ways their clients are using QR codes, and the best practices...

CEO Gloria Paulon explains why Parajumpers offers Certilogo authentication as a complimentary service to consumers, everywhere they shop.    

Every Nobis jacket offers a Certilogo Code for a rapid and reliable digital authentication. It's one more way Nobis delivers on its promise of best-in-class performance and customer care, co-founder Robin Yates explains.