Many fashion brands are increasing their digital transformation by using technologies to improve production processes, internal organization, and even the relationship with customers. But what is digital transformation? And what are the advantages for fashion brands? What is the digital trasformation? Digital transformation is the process of using digital technologies to create new —...

A particular category of smart connected products is smart clothing. In fact, the IoT phenomenon and connectivity no longer concern only wearables, but also t-shirts, jackets and so on.Many textile companies and fashion brands are already producing smart connected clothing and the market share is expected to increase by 2.95 billion dollars from 2021...

Climate change, biodiversity loss, and resource consumption are the main examples of the environmental impact of the textile and fashion industries.Indeed, the textile industry produces a value of 2.4 trillion dollars and employs about 50 million people in the world. But it is one of the most polluting human activities. What Does ‘Environmental Impact’...

Are you prepared for the changes that lie ahead? On March 30th, The European Commission published their Directive for Sustainable and Circular Textiles, a new blueprint that lays out key principles to drive change in the textiles industry.Are you aware of the actions it proposes, how they will affect your brand, and what actions...

The EU directive on sustainable textile products. In March 2020, the European Commission adopted the New Circular Economy Action Plan (CEAP), as part of the European Green Deal, the agenda for sustainable growth.The need to switch to an environmentally and socially sustainable -still competitive- economy comes from simple, but disturbing, evidence.As reported in the official document...

Every year, on April 22, the United Nations celebrates Earth Day. This date is not by chance, as it is the day after the spring equinox and refers to the 1962 book (and environmental manifest) "Silent Spring" by US biologist Rachel Carson. It is from this book that Earth Day draws its inspiration. The...

In a recent study, 67% of consumers that engaged with connected products from a range of fashion and luxury brands, using the Certilogo Connector, claimed the experience improved their perception of the brand and considered it cooler than before. Whatever the business objectives of a brand’s smart product strategy, consumer engagement is ultimately the most...

The Hoxton Trend view on the needs and wants of fashion lovers and their desire for more sustainable choices. Sustainability is becoming a much bigger conversation within the industry. New trends are gaining momentum within the market in support of the movement, such as re-wearing/re-using products, buying second hand items, circular products, and plant...

Just a year ago, a few weeks after the lockdown began, we made the prediction that the increase in online sales would facilitate the distribution of fake products. While past data gathered by our platform showed that the situation was largely stable over several years, today they reveal that one in four products is...

The COVID-19 pandemic is acting as an accelerator of a digital transformation of the Fashion and Luxury industry that has been a long time in the making.  50% of Fashion and Luxury brands have already adopted a consumer-facing product tagging solution, to respond to the ultra-connected consumers’ demand for ever-more refined digital interactions capable...