There are many benefits for brands that are active in the second-hand market for their products, from controlling brand image, improving sustainability, to new revenue models. As the second-hand market becomes more popular, brands are starting to take notice. Indeed, it is the perfect example of circular and sustainable fashion since rather than being disposed...

Launched in June 2022, the Metaverse Standard Forum brings together more than 1800 companies, universities, and standards organisations. Is it possible to standardise the Metaverse, and why may it be important? Well, the Metaverse Standard Forum is going to give answers to these questions. Let's see together what it is and what is it...

Product authenticity verification systems are much more than a way to combat counterfeiting According to The Guardian, the trade in counterfeit goods is worth $600bn per year, and that is why having a system for verifying authenticity is so important. After all, that money ends up in the hands of crooks instead of corporate...

From product development to customer retention, connected products are bringing new opportunities to companies. Inflation, energy costs, and lack of supplies are just some of the challenges companies face right now. It is a complex situation, which requires them to find new solutions and walk on paths that have never been beaten. However, technological...

Are you wondering about how to measure consumer engagement? From web traffic to customer satisfaction, there are many metrics you can monitor. Paul Greenberg defined consumer engagement as “The ongoing interactions between company and customer, offered by the company chosen by the customer.” Why is it so important? Because today the sales experience often...

Collaborative luxury consumption shows us a transformation of consumers' attitudes towards luxury Collaborative luxury consumption is a phenomenon that has become increasingly popular in recent years. Owning new goods is not the only way for consumers to experience luxury, with an increasing number of people preferring rental models or buying ‘preloved’ second-hand items. What...

Here are a few tools you can use to improve your digital consumer engagement Digital consumer engagement is a fundamental step for any brand that wants to remain competitive. In fact, today's competitiveness is not so much played on the quality of products and services (which consumers take for granted), but on the experience...

The era of ‘green’ storytelling is over: Consumers are searching for concrete actions and brands that help them to take them. Our latest Certilogo consumer survey reveals that consumers expect experiences and services that will actively help them contribute to a more sustainable relationship with fashion. Throw-away culture is falling out of fashion, as...

To be successful, your company needs to build long-term customer relationships. It's not easy, but you can do it. A long-term customer relationship is based on trust and loyalty. Let’s see how you can achieve that and why you should do it. Why it is important to build long-term customer relationships Acquiring a new...

Customer Loyalty and Customer Retention are related but refer to different things. What is Customer Loyalty? Customer Loyalty is the result of a customer's positive attitude towards a brand. This includes factors like customer satisfaction, perceived value, and brand trustworthiness.A loyal customer is one who keeps coming back to the same company, despite being...