Digitization concerns not only the production and internal management, but also the relationship between companies and customers. In fact, the ability to interact with people is a differentiating factor and greatly affects competitiveness. Therefore, it is important to go beyond the traditionally product-centric approach and start offering an engaging customer journey. What is the...

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement. What is digital transformation? Digital transformation can be defined as the changes associated with the application of digital technology in...

In a recent study, 67% of consumers that engaged with connected products from a range of fashion and luxury brands, using the Certilogo Connector, claimed the experience improved their perception of the brand and considered it cooler than before. Whatever the business objectives of a brand’s smart product strategy, consumer engagement is ultimately the most...

The Hoxton Trend view on the needs and wants of fashion lovers and their desire for more sustainable choices. Sustainability is becoming a much bigger conversation within the industry. New trends are gaining momentum within the market in support of the movement, such as re-wearing/re-using products, buying second hand items, circular products, and plant...

The innovative partnership will extend brand experiences to consumers through product authentication. Avery Dennison, a global leader in innovative materials science and manufacturing, today announced a partnership with Certilogo, the digital authentication platform that pioneered the use of artificial intelligence for “anywhere, anytime” product verification via smartphone. The partnership between the two companies will focus...

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020....

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses. In a recent article, Boston Consulting Group (BCG) reported that...

Through authentications, Certilogo can count on a reliable, global observatory of the Fashion market and upcoming consumer trends. During the lockdown caused by the Covid 19 emergency, Certilogo's services have been provided without interruption; collected data have confirmed the decrease in sales volumes driven by the suspension of production and distribution of fashion and...

The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them? In the Annual Resale Report published at the end of 2019, GlobalData analysts forecast the exponential growth of the luxury and second hand clothing market, estimating an overall market value in 2021 of 37 billion...