The Pandemic has driven an increase in online purchases and the need to verify authenticity, but it’s also heightened the propensity of consumers to interact with brands. It’s a fact that the lockdown imposed to combat the spread of Covid-19 has caused a significant drop in sales of Fashion and Luxury products. Nonetheless, it...

While we’re seeing an overall decrease in the sales of Spring / Summer 2020 collections, there’s a country where trends are completely reversed. Certilogo data from the Spring / Summer 2020 collections show unequivocally that Spring has arrived in South Korea. The South Korean Spring The Codid-19 pandemic has negatively affected sales of the 2020 Spring / Summer collection...

The Covid-19 emergency forces the whole Fashion industry to navigate moments of uncertainty without precedent, moments that demand clear-thinking and the capacity to act and react quickly. Certilogo’s data can help identify opportunities and risks that might otherwise go unobserved. What we are seeing: China returns Product authentication opens a rare window for observing...

The hottest fashion trend going isn’t the croc-effect purses, the fluorescent fabrics, the disco collar, or the chain-accented shoes walking down the runways this season, it’s sustainable and ethical luxury products with a simultaneous goal of transparency. Forty-two percent of Millennials and 37% of Generation Z say they want to know what goes into...