Shopping for pre-loved fashion online can be a fun activity, but there are a few key risks you should be aware of and try to avoid Shopping for pre-loved fashion online is not inherently dangerous, but sometimes can be tricky. Despite the increasing care that brands and online platforms put into preventing scams, being...

Co-founder of luxury resale boutique Downtown Uptown discusses the challenges facing the luxury resale industry and its role in fashion's sustainability journey Giji Gya is the co-founder of Downtown Uptown, a hybrid physical and online luxury resale space in Geneva, Switzerland. The store specialises in consignment, rental, resale, recycling, repairing & upcycling authenticated luxury...

Nowadays brands can listen to their consumers and fans over the Internet via social listening on several digital platforms. What is social listening? Social listening refers to the activity of brands regarding monitoring social media and web channels to collect and analyse key marketing insights. This includes data and information which can play a key role in both marketing areas: On...

Generation Z is an increasingly important group of consumers, but how can companies better connect with it? When it comes to consumer habits, Generation Z is something totally unprecedented. This tech-savvy, socially-conscious generation is fast becoming the most interesting demographic group for many companies. Here's what you need to know about Gen Z.  Who...

Live commerce is a great opportunity to provide an engaging shopping experience Very popular in China, live commerce, or live streaming commerce, is an innovative method of selling products where the seller interacts with customers in real-time via a video stream. Unlike traditional e-commerce, which relies on static product pages and limited user interaction,...

Reselling platforms are the digital frontier of circular economy There are a few different ways to resell clothes. People can go to thrift stores and organise a yard sale, but online reselling platforms are way more interesting.  Despite having been around for a while, the popularity of reselling platforms is constantly increasing thanks to...

From metaverse to new payment methods, what should fashion e-commerce focus on to be successful? It's hard to believe but fashion e-commerce is already in its 20s! The first online fashion store was launched in 1997 and the industry has been growing at an incredible rate ever since. Indeed, projections say it is going...

Recommerce, a new trend in sustainable shopping, is quickly gaining popularity With two-thirds of consumers willing to pay more for sustainable products, it is no wonder why the most attentive companies are making efforts towards sustainability, supporting environmental causes and modifying production processes. Recommerce is one of the best examples of a new circular economy action, and...

Social commerce and social shopping may sound similar, but they refer to two different phenomena. There is a lot of buzz around social commerce and social shopping lately. But what do these terms actually mean? And what are the differences between them? What is social commerce? Social commerce consists of an evolution of online...

Social commerce is the evolution of online commerce. What is social commerce? Social commerce is the term used to describe the phenomenon of social media platforms affecting online shopping behaviour. It can be traced back to the early days of social networking when MySpace was the most popular site on the internet. At that...