The journey towards sustainability starts with a connected product
Transparency is just a smartphone scan away. Sustainability is the new disruption. According to Nielsen*, already in 2015, 66% of global consumers and 73% of global Millennials had stated that they would be willing to pay more for sustainable goods. Now forecasts suggest that sustainable goods will make up 25% of store sales in...
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The impact of “Do It Yourself Fashion”
The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them? In the Annual Resale Report published at the end of 2019, GlobalData analysts forecast the exponential growth of the luxury and second hand clothing market, estimating an overall market value in 2021 of 37 billion...
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Looking to be the “It” Brand for sustainable luxury? Certilogo can help you prove it
The hottest fashion trend going isn’t the croc-effect purses, the fluorescent fabrics, the disco collar, or the chain-accented shoes walking down the runways this season, it’s sustainable and ethical luxury products with a simultaneous goal of transparency. Forty-two percent of Millennials and 37% of Generation Z say they want to know what goes into...
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