The hottest fashion trend going isn’t the croc-effect purses, the fluorescent fabrics, the disco collar, or the chain-accented shoes walking down the runways this season, it’s sustainable and ethical luxury products with a simultaneous goal of transparency. Forty-two percent of Millennials and 37% of Generation Z say they want to know what goes into...

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency.    Ciaran Rogers speaks with Nils Engelking of QR-code-generator.com, the QR code specialists dedicated to helping marketers get the most from the QR code format.  Nils shares innovative ways their clients are using QR codes, and the best practices...

Here are 5 of the most common consumer protection strategies that luxury and premium brands are using today to protect consumers from counterfeiters Luxury brands were slow to embrace e-commerce, insisting that the luxury consumer experience was inseparable from the sensory wonderland of the in-store experience. But today even luxury consumers view the convenience,...

CEO Gloria Paulon explains why Parajumpers offers Certilogo authentication as a complimentary service to consumers, everywhere they shop.    

Every Nobis jacket offers a Certilogo Code for a rapid and reliable digital authentication. It's one more way Nobis delivers on its promise of best-in-class performance and customer care, co-founder Robin Yates explains.     

Find out how digital authentication empowers consumers to identify your brand's authentic products in seconds with any smartphone, tablet or desktop.

Made In Italy sneakers from Atlantic Stars are sold by top retailers around the globe, always with a Certilogo smart tag.

Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in mainland China.What’s going on? Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in...

There is no substitute for the signature Made In Italy style of DiegoM, but that doesn't stop counterfeiters from trying.

Just one week after taking home the 2018 AI Award for "Best Use of AI in Fashion", Certilogo is pleased to share that we have acquired Viveat, one of Italy's most innovative Blockchain startups. Certilogo acquires Viveat, unites AI, NFC & Blockchain for luxury fashion Just one week after taking home the 2018 AI...