The Hoxton Trend view on the needs and wants of fashion lovers and their desire for more sustainable choices. Sustainability is becoming a much bigger conversation within the industry. New trends are gaining momentum within the market in support of the movement, such as re-wearing/re-using products, buying second hand items, circular products, and plant...

Let's imagine a world in which every physical product can communicate thanks to a smart tag and in which any consumer, wherever they are, can connect to both that object and the brand that created it. Then, let's imagine finding out that the users connecting are high spenders who are loyal to the brand...

Find out "The Hoxton Trend tips and tricks" to help you when buying luxury products. The Hoxton Trend is a platform for men who appreciate luxury and premium menswear. With great knowledge of high-end menswear, they have gathered a list of tips and tricks to help consumers when buying luxury products.  Read more

Just a year ago, a few weeks after the lockdown began, we made the prediction that the increase in online sales would facilitate the distribution of fake products. While past data gathered by our platform showed that the situation was largely stable over several years, today they reveal that one in four products is...

The COVID-19 pandemic is acting as an accelerator of a digital transformation of the Fashion and Luxury industry that has been a long time in the making.  50% of Fashion and Luxury brands have already adopted a consumer-facing product tagging solution, to respond to the ultra-connected consumers’ demand for ever-more refined digital interactions capable...

Transparency is just a smartphone scan away. Sustainability is the new disruption. According to Nielsen*, already in 2015, 66% of global consumers and 73% of global Millennials had stated that they would be willing to pay more for sustainable goods. Now forecasts suggest that sustainable goods will make up 25% of store sales in...

It is common knowledge that a simple smart tag can turn a physical product into a digital channel that opens the door to a two-way communication between fashion brands and their customers, wherever they are. However, when the connected product also offers the possibility to verify its authenticity, the likelihood of consumers to engage...

See the life-cycle of a connected product from source to recycle. A connected product is, to all intents and purposes, a state-of the-art AI. It enables the customer to receive fundamental product information, care and promos and the brand to receive key customer insights.  A Brand can control and keep track of product data...

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the...

Did you know that purchases of counterfeit goods are mostly unintentional and can discourage your customers from buying your brand again? Today, you can turn a bad experience into a positive one, in seconds. Forgeries of fashion and luxury products, especially high quality replicas, harm both brands and consumers. But while everybody knows that...