The challenge of managing returns. The boom in sales from e-commerce channels in the fashion and luxury industry has been consolidated even in the post-lockdown period. Currently, this trend represents not only an opportunity, but also a challenge for fashion houses, since, in relation to sales, the volume of returns to be managed has...

Attracting the attention and preference of Asian consumers is the new imperative and connected products are the best way to facilitate communication between brands and consumers. According to the “True-Luxury Global Consumer Insight” study conducted by the Boston Consulting Group (BCG) on behalf of Altagamma, by 2025 the Millennial and Generation Z will represent over...

The Hoxton Trend view on the needs and wants of fashion lovers and their desire for more sustainable choices. Sustainability is becoming a much bigger conversation within the industry. New trends are gaining momentum within the market in support of the movement, such as re-wearing/re-using products, buying second hand items, circular products, and plant...

Let's imagine a world in which every physical product can communicate thanks to a smart tag and in which any consumer, wherever they are, can connect to both that object and the brand that created it. Then, let's imagine finding out that the users connecting are high spenders who are loyal to the brand...

Find out "The Hoxton Trend tips and tricks" to help you when buying luxury products. The Hoxton Trend is a platform for men who appreciate luxury and premium menswear. With great knowledge of high-end menswear, they have gathered a list of tips and tricks to help consumers when buying luxury products.  Read more

Just a year ago, a few weeks after the lockdown began, we made the prediction that the increase in online sales would facilitate the distribution of fake products. While past data gathered by our platform showed that the situation was largely stable over several years, today they reveal that one in four products is...

The COVID-19 pandemic is acting as an accelerator of a digital transformation of the Fashion and Luxury industry that has been a long time in the making.  50% of Fashion and Luxury brands have already adopted a consumer-facing product tagging solution, to respond to the ultra-connected consumers’ demand for ever-more refined digital interactions capable...

Transparency is just a smartphone scan away. Sustainability is the new disruption. According to Nielsen*, already in 2015, 66% of global consumers and 73% of global Millennials had stated that they would be willing to pay more for sustainable goods. Now forecasts suggest that sustainable goods will make up 25% of store sales in...

It is common knowledge that a simple smart tag can turn a physical product into a digital channel that opens the door to a two-way communication between fashion brands and their customers, wherever they are. However, when the connected product also offers the possibility to verify its authenticity, the likelihood of consumers to engage...

See the life-cycle of a connected product from source to recycle. A connected product is, to all intents and purposes, a state-of the-art AI. It enables the customer to receive fundamental product information, care and promos and the brand to receive key customer insights.  A Brand can control and keep track of product data...