A particular category of smart connected products is smart clothing. In fact, the IoT phenomenon and connectivity no longer concern only wearables, but also t-shirts, jackets and so on.Many textile companies and fashion brands are already producing smart connected clothing and the market share is expected to increase by 2.95 billion dollars from 2021...

Climate change, biodiversity loss, and resource consumption are the main examples of the environmental impact of the textile and fashion industries.Indeed, the textile industry produces a value of 2.4 trillion dollars and employs about 50 million people in the world. But it is one of the most polluting human activities. What Does ‘Environmental Impact’...

Are you prepared for the changes that lie ahead? On March 30th, The European Commission published their Directive for Sustainable and Circular Textiles, a new blueprint that lays out key principles to drive change in the textiles industry.Are you aware of the actions it proposes, how they will affect your brand, and what actions...

The EU directive on sustainable textile products. In March 2020, the European Commission adopted the New Circular Economy Action Plan (CEAP), as part of the European Green Deal, the agenda for sustainable growth.The need to switch to an environmentally and socially sustainable -still competitive- economy comes from simple, but disturbing, evidence.As reported in the official document...

Blockchain can bring great benefits to the textile and fashion industries. Indeed, they are among the most polluting activities, but more and more consumers are asking for sustainable manufacturing processes. This pushes companies to find ways to demonstrate and guarantee their ecological and social commitment. What Is Blockchain IBM defines the blockchain as: a shared,...

From circular design, sustainable materials, and better manufacturing processes, to repair and reselling services. Let us highlight a broad range of innovative sustainability strategies adopted by brands that are leading the way when it comes to reducing their environmental and social impact. The textile & fashion industry is the planet's third-largest polluter, after food...

Every year, on April 22, the United Nations celebrates Earth Day. This date is not by chance, as it is the day after the spring equinox and refers to the 1962 book (and environmental manifest) "Silent Spring" by US biologist Rachel Carson. It is from this book that Earth Day draws its inspiration. The...

In a recent study, 67% of consumers that engaged with connected products from a range of fashion and luxury brands, using the Certilogo Connector, claimed the experience improved their perception of the brand and considered it cooler than before. Whatever the business objectives of a brand’s smart product strategy, consumer engagement is ultimately the most...

The challenge of managing returns. The boom in sales from e-commerce channels in the fashion and luxury industry has been consolidated even in the post-lockdown period. Currently, this trend represents not only an opportunity, but also a challenge for fashion houses, since, in relation to sales, the volume of returns to be managed has...

Attracting the attention and preference of Asian consumers is the new imperative and connected products are the best way to facilitate communication between brands and consumers. According to the “True-Luxury Global Consumer Insight” study conducted by the Boston Consulting Group (BCG) on behalf of Altagamma, by 2025 the Millennial and Generation Z will represent over...