Recycling textiles is a complex activity, but companies have more than one way to become sustainable. The textile industry has a heavy environmental impact. In particular, it produces a large quantity of waste, of which only around 1% is recycled back into new textiles. Even though recycling textiles is not simple, companies have a...

Companies should be aware that people who choose offline or online shopping have different needs and habits. Understanding how consumer behaviors vary between offline and online shopping is useful for setting goals and deciding which marketing actions are best for the audience you want to reach. In fact, people who choose to shop online...

Push notifications are a great way to stay in touch with consumers. Did you know that over 3.5 billion push notifications are sent every day? That's a lot of notifications! But why are they so popular? Because they are one of the most effective ways to keep your customers engaged. Would you like to...

Companies can rely on different models to better understand the Customer Journey. A good marketing strategy is by no means casual, but starts from data analysis and understanding the customer journey. Despite this, customer behaviors are not that easy to predict. For this reason, various models have been developed over the decades to describe...

Here are some of the sustainable fashion brands that are changing the game. In a previous blog article we talked about some of the most ethical and sustainable fashion brands. On that occasion we mostly selected particularly popular or historical brands, such as Patagonia or Levi's. However, the market is populated by numerous new...

A digital customer loyalty program is a great way to build trust and encourage purchases. Loyalty programs are nothing new, as early as the 19th century, merchants used them to retain their customers. But today, digital loyalty programs offer greater opportunities: social networks, smartphone apps, but also smart labels can help companies to expand...

Thanks to Artificial Intelligence, the fashion industry can improve many aspects of the business. Artificial Intelligence (AI) is no longer a thing of the future. In fact, it is already impacting different industries, including fashion. In this blog post, we will see what AI is, how it works, and how it can help fashion...

Data analytics is the key process for taking better business decisions. "Data-driven business" is a term you might have heard around in the last few years. But what does it mean? Simply put, it means that businesses in any industry are using data analytics to make better decisions. Indeed, having access to the right...

Connected products improve the customer experience and allow companies to collect useful data. Although often used interchangeably, smart products and connected products are two different things even though there are shared points between the two. Let's see it in detail. A definition of connected products Since “connected product” refers to a variety of different...

With its incredible potential, the Metaverse is the last frontier of fashion. We're pretty sure you've heard of Metaverse before. What you may not know is that it opens up new scenarios for companies in every sector. In particular, fashion brands can reap incredible benefits from this new expression of digitization. What is Metaverse?...