Online brand protection is essential for any company and neglecting it can have multiple negative consequences The evolution of the Internet and online marketplaces has offered companies important opportunities, but at the same time, it has exposed them to numerous risks and dangers. In fact, improper use of the brand by unauthorised third parties...

The key to customer trust and loyalty is customer experience Customer trust and loyalty are essential to the success of a company. In fact, no consumer would ever buy repeatedly from a company in which they do not have positive expectations, experiences, or values they do not share. After all, companies are well aware...

Collaborative luxury consumption shows us a transformation of consumers' attitudes towards luxury Collaborative luxury consumption is a phenomenon that has become increasingly popular in recent years. Owning new goods is not the only way for consumers to experience luxury, with an increasing number of people preferring rental models or buying ‘preloved’ second-hand items. What...

Here are a few tools you can use to improve your digital consumer engagement Digital consumer engagement is a fundamental step for any brand that wants to remain competitive. In fact, today's competitiveness is not so much played on the quality of products and services (which consumers take for granted), but on the experience...

We live in a complex era: pandemics, wars, climate change, and inflation are affecting our lives but also the activities of companies, including those of fashion. In the face of difficulties, the fashion industry is not helpless. On the contrary, creativity and problem-solving skills help companies to find solutions. Furthermore, technological advancement allows them...

The era of ‘green’ storytelling is over: Consumers are searching for concrete actions and brands that help them to take them. Our latest Certilogo consumer survey reveals that consumers expect experiences and services that will actively help them contribute to a more sustainable relationship with fashion. Throw-away culture is falling out of fashion, as...

To be successful, your company needs to build long-term customer relationships. It's not easy, but you can do it. A long-term customer relationship is based on trust and loyalty. Let’s see how you can achieve that and why you should do it. Why it is important to build long-term customer relationships Acquiring a new...

Consumers are increasingly interested in where their clothes come from and how they are made. That's why fashion supply chain transparency is so important. Fashion supply chain transparency has been a hot topic in recent years. Consumers are asking for more and more information on products and companies today have numerous technologies to satisfy...

The growing awareness of consumers about environmental impact and social responsibility pushes companies towards greater brand transparency According to a 2021 Deloitte survey, 58% of consumers have chosen clothing brands for their ethical and sustainable values, while 1 in 3 stopped purchasing brands because of related concerns. In such a context, how can companies...

Customer Loyalty and Customer Retention are related but refer to different things. What is Customer Loyalty? Customer Loyalty is the result of a customer's positive attitude towards a brand. This includes factors like customer satisfaction, perceived value, and brand trustworthiness.A loyal customer is one who keeps coming back to the same company, despite being...