Each company can implement different types of sustainability strategies depending on its specific situation. When talking about reducing your company’s ecological and social impact, you can choose among different types of sustainability strategies. Let’s find out more. What is sustainability? The term 'sustainability' is used a lot these days, but what does it actually...

Creating a seamless customer experience is the key for improving customer satisfaction and brand loyalty Providing a positive customer experience is good; providing a personal customer experience is great, but providing a seamless customer experience is a necessity. What does "seamless customer experience" mean? A seamless customer experience is one that feels natural and...

Social commerce and social shopping may sound similar, but they refer to two different phenomena. There is a lot of buzz around social commerce and social shopping lately. But what do these terms actually mean? And what are the differences between them? What is social commerce? Social commerce consists of an evolution of online...

Social commerce is the evolution of online commerce. What is social commerce? Social commerce is the term used to describe the phenomenon of social media platforms affecting online shopping behaviour. It can be traced back to the early days of social networking when MySpace was the most popular site on the internet. At that...

Online and offline retailers should take into great consideration the ROPO effect if they want to remain competitive in an increasingly connected worldHave you ever heard about the ROPO effect? If not, you should definitely read this article. What is the ROPO effect? ROPO is an acronym that stands for Research Online, Purchase Offline....

The metaverse customer experience is the new frontier of the interaction between brands and customers The metaverse has been growing in popularity for its ability to create immersive virtual worlds, and companies are quickly catching on to its potential. Creating a metaverse customer experience is one of the most interesting ones. What is the...

Customer engagement is critical to any business, but it's not always easy to achieve. Compared to traditional products, smart products have an edge in this regard. What are smart products? Generally speaking, smart products are physical products with embedded sensors, software, and connectivity that allow them to collect and exchange data real time. The...

In the next future, digital twins are going to radically change the design, production, sales and maintenance of many products According to Gartner, digital twin technology is among the five emerging trends that will drive technological innovation over the next decade. But what is a digital twin and how does it work? What is...

Launched in June 2022, the Metaverse Standard Forum brings together more than 1800 companies, universities, and standards organisations. Is it possible to standardise the Metaverse, and why may it be important? Well, the Metaverse Standard Forum is going to give answers to these questions. Let's see together what it is and what is it...

Product authenticity verification systems are much more than a way to combat counterfeiting According to The Guardian, the trade in counterfeit goods is worth $600bn per year, and that is why having a system for verifying authenticity is so important. After all, that money ends up in the hands of crooks instead of corporate...