Social media are a powerful marketing tool for fashion brands. However, if they are not properly managed, they can backfire.  The main of advantages social media is the ability to create and maintain relationships with customers. It is an invaluable tool for fashion brands to interact with their audience in a more personal way,...

Secondary raw materials are an incredible resource for fashion brands interested in sustainability In a world where the fashion industry is constantly under pressure to be more sustainable, secondary raw materials are becoming an increasingly important part of the equation. What are SRMs? And what benefits do they bring to fashion companies? Secondary Raw...

REACH Regulation aims to safeguard consumers’ health. But consumers also need tools to protect themselves As the saying goes, you are what you wear. And for many people, that means being fashionable and stylish. But as a fashion brand comes more popular, so does the risk of inadvertently buying a counterfeit product. Counterfeiters have no...

Reselling platforms are the digital frontier of circular economy There are a few different ways to resell clothes. People can go to thrift stores and organise a yard sale, but online reselling platforms are way more interesting.  Despite having been around for a while, the popularity of reselling platforms is constantly increasing thanks to...

Corporate Social Responsibility is the key to having a more ethical and sustainable business Corporate Social Responsibility, or CSR for short, is the business practice of being accountable for the negative and positive impact of a company's actions on society and the environment. This includes things like sustainable practices, human rights, and environmentalism. Many...

From metaverse to new payment methods, what should fashion e-commerce focus on to be successful? It's hard to believe but fashion e-commerce is already in its 20s! The first online fashion store was launched in 1997 and the industry has been growing at an incredible rate ever since. Indeed, projections say it is going...

Recommerce, a new trend in sustainable shopping, is quickly gaining popularity With two-thirds of consumers willing to pay more for sustainable products, it is no wonder why the most attentive companies are making efforts towards sustainability, supporting environmental causes and modifying production processes. Recommerce is one of the best examples of a new circular economy action, and...

Renting fashion is an exciting opportunity for both consumers and brands The fashion industry is a multibillion-dollar business, and it keeps growing each year. However, the traditional way of consuming fashion has some drawbacks: it's expensive, it has a heavy environmental impact, and it can be difficult to keep up with the latest trends....

2023 has just begun, let's take a look at the new trends luxury and fashion brands shouldn’t miss According to statistics the revenue in the luxury goods market, which is more than $312 billion in 2022, is expected to grow more than 5% annually. But luxury brands cannot rest easy and must find new...

When a sustainability claim is too good to be true, that’s probably greenwashing April 22nd is Earth Day, a day when people around the world celebrate our planet and all that it has to offer. This year, it also happens to be the 45th anniversary of the first greenwashing campaign. That's right, greenwashing has...