In the quest for greater brand loyalty and brand reputation, User Generated Content can make a difference User Generated Content (UGC) can be an important part of fashion companies' marketing strategies. After all, just as in the real world word-of-mouth is always effective in defining a brand's reputation or pushing sales, in the digital...

The sharing economy is bringing great changes to all industries, including fashion A lot has been said about the sharing economy in recent years, lauded as a way to make use of idle resources and make money by connecting people who need something with those who have it.It's no secret that it has been...

Good inventory management is critical both for the organisation and for providing a great customer experience Inventory management is an essential part of a fashion company's operations, especially in retail. In fact, every company needs to ensure it has the right products in stock at all times, in particular in the case of limited-edition...

People engage with connected products throughout the entire lifecycle of the product. Are you meeting your consumer’s expectations? Stay in touch beyond the point of purchase Nearly three-quarters of all product engagements managed by Certilogo in 2022, made with a subsection of brands that are very popular among consumers in the resale market, occurred...

The net-zero challenge is an opportunity for fashion brands to reduce their carbon footprint and create more sustainable products Last year Burberry became the first luxury fashion company to see its net-zero emissions target approved by the SBTi, the Science Based Targets initiative.  SBTi is a partnership between CDP (ex-Carbon Disclosure Project), UN Global...

Generation Z is an increasingly important group of consumers, but how can companies better connect with it? When it comes to consumer habits, Generation Z is something totally unprecedented. This tech-savvy, socially-conscious generation is fast becoming the most interesting demographic group for many companies. Here's what you need to know about Gen Z.  Who...

Live commerce is a great opportunity to provide an engaging shopping experience Very popular in China, live commerce, or live streaming commerce, is an innovative method of selling products where the seller interacts with customers in real-time via a video stream. Unlike traditional e-commerce, which relies on static product pages and limited user interaction,...

The Slow Fashion movement is a new conscious way of consuming

The length of a supply chain impacts on how much waste and pollution a company produces.  McKinsey reported that most of the environmental impact associated with the consumer sector is embedded in the supply chain. In particular, 80% of greenhouse gas emissions are in the supply chain. However, consumer focus on sustainability and institutional...

Triple Bottom Line helps companies reconcile sustainability and profitability According to the European Commission, sustainable development means "meeting the needs of the present whilst ensuring future generations can meet their own needs". To do so, companies must consider not only the economic aspects of their activity but also the environmental and social ones. This...