Digital technology has revolutionised the way fashion brands interact with and engage customers. Now, AI for customer engagement is a further evolution.  Why AI is important to drive customer engagement? First of all, what is customer engagement? It is the process by which a brand manages to make customers feel valued, informed and motivated...

The ERP, together with the measures of the strategy for sustainable and circular textiles and the introduction of the digital product passport, shows the growing interest of the European Union in a thriving, but also sustainable and transparent textile and fashion industry. In 2022, the European Commission proposed a mandatory Extended Producer Responsibility (EPR) strategy for...

 Let’s learn from history’s greatest cases of false identity. Certilogo founder and CEO, Michele Casucci’s speech delivered at e-P Summit 2023, sheds light on the hazards of adopting insecure Digital Product Passports and product IDs. Casucci also reveals the unexpected negative consequences of adopting a walled-garden approach to security, using blockchain and NFC OTP...

Are you putting your business at risk? Read our new free white paper and avoid the pitfalls of insecure connected products. Discover the secret to boosting your business with product authentication, and avoid the hidden hazards of Digital IDs and Product Passports that could cause your brand protection and sustainability strategies to backfire!

The fashion industry is no stranger to ecological and ethical issues. In a climate of growing attention, sustainability reporting is an increasingly useful tool. Under pressure from customers and stakeholders, fashion companies are increasingly looking for green and ethical practices. However, the risk of falling into greenwashing is always around the corner. One of...

BYOB concept is a great way to reduce plastic waste and promote sustainability. BYOB, from Bring Your Own Bottle to Bring Your Own Bag We are sure you have already heard about BYOB, Bring Your Own Bottle. This acronym refers to parties or restaurants and other business asking customers to bring their own alcoholics,...

Upcycling, or creative reuse, is one of the most effective ways to reduce the environmental footprint of fashion companies What is fashion upcycling?  Upcycling is a method of creating something new out of something that already exists. It involves taking an item and transforming it into something new with the same or greater value.  When...

What makes a fashion brand successful? Is it just luck or is there something that the most popular names have in common? Many of the fashion brands that Certilogo works with are well known and well established in the market. However, our services are also well suited to brands that are still growing, and even...

Packaging in fashion represents a key factor to deliver effective sustainability-orientated strategies starting from the ability to communicate effectively through the product itself. What is packaging in the fashion industry? Packaging in fashion represents a key element and plays a much bigger role than people could realise, especially in the technology and sustainability driven era we’re...

By embracing the power of artificial intelligence, fashion brands have the opportunity to stay ahead of the counterfeiting landscape and protect their customers from fraud.  The ever-evolving landscape of counterfeiting can be a challenge for fashion brands to stay ahead of the game, but AI-driven solutions offer them an invaluable advantage. By utilizing AI...