From loss of sales to loss of customer loyalty, these are the consequences of poor brand protection Brand protection is the process of taking steps to safeguard your brand from any infringement. It involves using trademarks, copyrights, and other legal measures to prevent others from using your brand name or logo without permission. Threats...

Reselling is great for customers, companies and even for the planet Consumers across all generations are willing to spend more for sustainable products. It doesn't matter if they are new products or second-hand ones. In this context reselling used items is becoming a more and more interesting opportunity. The great thing is that this...

Take-back schemes are very effective in accelerating fashion's transition to a circular economy At the moment less than 1% of all garments are recycled, while the rest is incinerated or landfilled. In order to improve sustainability, new EU directives aim to move fashion towards a new circular economy, where products and materials are kept in...

Web apps are a useful tool to support the key business strategies of smart fashion companies It's no secret that fashion brands need to stay ahead of the curve to keep up with changing consumer trends. In order to do this, they must provide an excellent customer experience - and a web app is...

NFTs: Everyone is talking about it, but do you know why? In December 2021, nearly 30,000 collectors jointly bought The Merge, an NFT by the digital artist Pak, for a total cost of $ 91.8 million. It is the most expensive NFT ever. But what is an NFT? Why are NFTs becoming so popular...

Can the subscription business model provide consumers with what they want? It seems that every day a new start-up is announcing a subscription-based business model. But what exactly is this type of business, and is it right for your company? Subscription models have been around for centuries, but they have really taken off in...

Product design is at the heart of the new circular fashion paradigm As Ellen MacArthur Foundation says, waste and pollution do not exist by accident; they are the result of design decisions. And since design determines what we wear, we have the responsibility to choose wisely our clothes and accessories. Circular fashion products are...

Product authentication is much more than finding out if a product is genuine or not. How can a consumer be sure that a product is truly sustainable? And what can companies do to lend credibility to their sustainability claims? In fact, it is quite easy to say that a product is made with eco-friendly...

There are many benefits for brands that are active in the second-hand market for their products, from controlling brand image, improving sustainability, to new revenue models. As the second-hand market becomes more popular, brands are starting to take notice. Indeed, it is the perfect example of circular and sustainable fashion since rather than being disposed...

Customer satisfaction is essential for any businesses, since it leads to customer retention and increased customer spending. But how can you measure it? Before learning how to evaluate it, we need to understand what customer satisfaction is. In general, it can be defined as the extent to which a customer is happy with the...