Launched in June 2022, the Metaverse Standard Forum brings together more than 1800 companies, universities, and standards organisations. Is it possible to standardise the Metaverse, and why may it be important? Well, the Metaverse Standard Forum is going to give answers to these questions. Let's see together what it is and what is it...

Product authenticity verification systems are much more than a way to combat counterfeiting According to The Guardian, the trade in counterfeit goods is worth $600bn per year, and that is why having a system for verifying authenticity is so important. After all, that money ends up in the hands of crooks instead of corporate...

From pollution to labor exploitation, all the reasons that make Fast Fashion unsustainable Everyone says Fast Fashion is unsustainable, but why is it so? Let's dive into the reasons that make this business model so harmful. What is Fast Fashion? Fast Fashion is a term used in the retail industry to describe a type...

Certilogo joined up with the most innovative start-ups, investors and business leaders from the world of luxury, at the Luxury Innovations Summit. The Luxury Innovation Summit (Geneve, October 20, 2022) is the ultimate event for the luxury sector, which gathers to showcase and award the best new creativity, innovations and sustainability concepts from the...

From product development to customer retention, connected products are bringing new opportunities to companies. Inflation, energy costs, and lack of supplies are just some of the challenges companies face right now. It is a complex situation, which requires them to find new solutions and walk on paths that have never been beaten. However, technological...

Consumers are not all the same. In particular, luxury brand consumers have specific characteristics that companies should know, especially if they want to improve their customer engagement.  Who is the typical luxury brand consumer? Some say that the typical luxury brand consumer is female, aged between 35 and 54, living in an urban...

Do you think authentication is just a matter of original or fake products? There is much you need to know. Authentication is becoming an increasingly important part of doing business. It impacts not only the economy of a company, but also the customer relationship. Furthermore, authentication also plays an unexpected role in the transition...

Are you wondering about how to measure consumer engagement? From web traffic to customer satisfaction, there are many metrics you can monitor. Paul Greenberg defined consumer engagement as “The ongoing interactions between company and customer, offered by the company chosen by the customer.” Why is it so important? Because today the sales experience often...

Stakeholders are becoming more aware of the environmental impact of business and have heightened expectations of companies’ behaviour. That’s why your brand needs to implement efficient sustainability strategies. Sustainability strategies help to prioritise challenges and actions, giving a plan to follow in the long term. The goal is to make sustainability an integral part of...

Here are a few metrics for you to measure customer loyalty Customer loyalty may seem like an abstract concept, linked to the world of psychology. However, companies need to measure it to see if their product/service, customer service, or marketing decisions are working. Customer loyalty and customer retention  Customer loyalty is the probability that...