NFT stands for non-fungible token, a relatively new term that is becoming more and more popular, even in the fashion industry. As Forbes explains, an NFT is "a digital asset that represents real-world objects like art, music, in-game items and videos". People can buy and sell NFTs online, usually with cryptocurrencies. Their peculiarity is...

The European Fashion Alliance is aiming to guide the fashion industry toward sustainability, inclusiveness and innovation. Last March 2022, the Fashion Council Germany, with the support of Messe Frankfurt and the global Texpertise Network, brought together leading European fashion industry organizations in Frankfurt to form the European Fashion Alliance. What is this new organization?...

Personalised customer experience is the key to winning customer loyalty A personalised customer experience is one of the most important aspects of doing business today. Indeed, the more a consumer feels valued and special, the more they will bond with the brand. But how can companies provide a personalised customer experience? Beyond marketing tools...

Augmented Reality and Virtual Reality are both transforming the fashion industry, from the way we shop to the way we interact with brands Do you remember Back to the Future? In the second episode of the trilogy, Doc uses a kind of pair of binoculars that provides information about what he observes through them,...

Even if luxury's customer experience follows its own rules, technology can improve it The luxury's customer experience differs from the common customer experience. In fact, what makes luxury so attractive is, first and foremost, exclusivity. This exclusivity is seen not only in the products but also in the way the purchase journey is experienced.  Fortunately,...

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more! What is digital fashion? Digital fashion is, quite simply, clothes that only exist in the digital world. You will never wear them in...

More and more consumers are demanding sustainable products. For this reason, the textile and fashion industry must clearly show their commitment to sustainability in every aspect of their business. However, it is not easy to ensure sustainability throughout the supply chain. Companies are usually transparent about some aspects of their production processes, such as...

Here is how the footwear industry is tackling the problem of sustainability There is no doubt that the footwear industry is big business. The global athletic footwear market alone is expected to exceed 95 billion US Dollars by 2025. As it grows, so does the demand for footwear that is environmentally and socially sustainable. A...

Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently...

QR codes and NFC tags have many things in common. For example, both are tools that connect the physical world to the digital world. In fact, by applying a QR code or an NFC tag to an object, it is possible to assign it a unique code that gives consumers access to multiple functions....