Digitization concerns not only the production and internal management, but also the relationship between companies and customers. In fact, the ability to interact with people is a differentiating factor and greatly affects competitiveness. Therefore, it is important to go beyond the traditionally product-centric approach and start offering an engaging customer journey. What is the...

The fashion industry is one of the world's most polluting industries. It consumes vast amounts of energy, water, and chemicals, and produces mountains of waste. The sector also finds it difficult to embrace an ethical approach to production. But a sustainable fashion business model is possible. Here is how. What Is Sustainability According to...

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement. What is digital transformation? Digital transformation can be defined as the changes associated with the application of digital technology in...

When we think about the world of luxury, we probably imagine that innovation is mainly about production processes or marketing. In reality, it involves all phases, from design to after-sales. Indeed, technology can help brands to tackle one of their main issues: counterfeiting. Counterfeiting and the second-hand market Beyond the simple economic risk of...

Many fashion brands are increasing their digital transformation by using technologies to improve production processes, internal organization, and even the relationship with customers. But what is digital transformation? And what are the advantages for fashion brands? What is the digital trasformation? Digital transformation is the process of using digital technologies to create new —...

In January 2022, the Fashion Sustainability and Social Accountability Act, or Fashion Act, was introduced in New York State. This act could prove to be revolutionary for the fashion industry. In fact, it would be the first example of a law in the US that makes companies responsible for their environmental and social impact....

The Global Organic Textile Standard (GOTS) is an international standard related to the textile production and the use of organic materials. It ensures that the entire supply chain operates in an environmentally sustainable and socially responsible manner, from the production of raw materials to distribution. What is organic textile By organic textile products we...

Have you ever heard of fast fashion? You know what it means? And do you know how heavily it impacts on the environment and the local socio-economics? Let's find out more! What is fast fashion Fast fashion refers to a specific category of fashion brands that generally sell low quality garments at very low...

The road to an eco-friendly fashion industry is still long but great steps have already been taken. Fortunately, continuous technological evolution allows truly committed companies to develop sustainable textile innovations that can change the game. The creation of new materials, new designs, new production processes will reduce the ecological footprint without affecting the final...

Adopting a business model based on the circular economy is no longer a choice for fashion companies, but a necessity. In fact, it is consumers who ask them for greater commitment to more sustainable production processes. A 2020 study by IBM with NRF showed that nearly 60% of consumers have no problem changing their shopping...