Many fashion brands are increasing their digital transformation by using technologies to improve production processes, internal organization, and even the relationship with customers. But what is digital transformation? And what are the advantages for fashion brands? What is the digital trasformation? Digital transformation is the process of using digital technologies to create new —...

In January 2022, the Fashion Sustainability and Social Accountability Act, or Fashion Act, was introduced in New York State. This act could prove to be revolutionary for the fashion industry. In fact, it would be the first example of a law in the US that makes companies responsible for their environmental and social impact....

The Global Organic Textile Standard (GOTS) is an international standard related to the textile production and the use of organic materials. It ensures that the entire supply chain operates in an environmentally sustainable and socially responsible manner, from the production of raw materials to distribution. What is organic textile By organic textile products we...

Have you ever heard of fast fashion? You know what it means? And do you know how heavily it impacts on the environment and the local socio-economics? Let's find out more! What is fast fashion Fast fashion refers to a specific category of fashion brands that generally sell low quality garments at very low...

The road to an eco-friendly fashion industry is still long but great steps have already been taken. Fortunately, continuous technological evolution allows truly committed companies to develop sustainable textile innovations that can change the game. The creation of new materials, new designs, new production processes will reduce the ecological footprint without affecting the final...

Adopting a business model based on the circular economy is no longer a choice for fashion companies, but a necessity. In fact, it is consumers who ask them for greater commitment to more sustainable production processes. A 2020 study by IBM with NRF showed that nearly 60% of consumers have no problem changing their shopping...

A particular category of smart connected products is smart clothing. In fact, the IoT phenomenon and connectivity no longer concern only wearables, but also t-shirts, jackets and so on.Many textile companies and fashion brands are already producing smart connected clothing and the market share is expected to increase by 2.95 billion dollars from 2021...

Climate change, biodiversity loss, and resource consumption are the main examples of the environmental impact of the textile and fashion industries.Indeed, the textile industry produces a value of 2.4 trillion dollars and employs about 50 million people in the world. But it is one of the most polluting human activities. What Does ‘Environmental Impact’...

Are you prepared for the changes that lie ahead? On March 30th, The European Commission published their Directive for Sustainable and Circular Textiles, a new blueprint that lays out key principles to drive change in the textiles industry.Are you aware of the actions it proposes, how they will affect your brand, and what actions...

The EU directive on sustainable textile products. In March 2020, the European Commission adopted the New Circular Economy Action Plan (CEAP), as part of the European Green Deal, the agenda for sustainable growth.The need to switch to an environmentally and socially sustainable -still competitive- economy comes from simple, but disturbing, evidence.As reported in the official document...