[Video] Luxury Summit 2023 - Interview with Michele Casucci: Truly sustainable circularity models

The role of the 'Secure by Design' Digital Product Passport.

In case you were unable to attend the Luxury Summit 2023, you can watch the video of Certilogo CEO and founder, Michele Casucci’s interview by IlSole24Ore journalist Chiara Beghelli, during the round table on sustainability.

Casucci draws attention to the important theme of the Digital Product Passport, and how failing to protect them with Secure by Design™ authentication will undermine sustainability efforts by creating conditions for counterfeiters to produce more convincing fakes, while inviting brands to look beyond the communication of green credentials, to circularity services that consumers are eager to receive. Casucci reveals some low-hanging fruit opportunities which can be fast to implement and have the potential to drive significant results by leveraging greater consumer engagement to reduce environmental impact.