It is critical for brands to understand the key considerations in mapping out a robust DPP strategy. Key considerations include building an ecosystem, making security central, ensuring DPPs are future-proof.

Certilogo shares insights on future-proof Digital Product Passport strategy to Italian fashion and luxury brands Certilogo, hosted an exclusive workshop on May 14th for the Camera Nazionale della Moda Italiana members, which included a number of Italian fashion and luxury brands. The workshop, titled "Future-Proof Fashion” explored the multifaceted benefits of the Digital Product...

From today,  Certilogo’s Secure by Design™ digital ID  can embed the capability to enable resale in the click of a button. The “click to resell” button can be easily accessed by scanning a garment’s smart label and is built into these secure digital IDs.  Brands that choose to activate the resell button will give...

How NFCs and QR Codes are revolutionizing the circular economy. Once upon a time, a tag was just a tag, and a product was just a physical product - safe to say times have changed!  Now, brands across the fashion industry are integrating smart labels such as QR codes and NFC chips not only...

In recent years, the fashion industry has seen a paradigm shift towards sustainable practices. Streetwear, a genre known for its urban aesthetics and cultural influence, is no exception. As conscious consumers (especially Gen Zs) demand transparency and ethical production, brands are looking for innovative solutions to meet these expectations. In this context, the Digital...

The fashion industry is notorious for its environmental impact, but circular fashion practices, which prioritise sustainability and longevity, are gaining traction within the streetwear market. Circularity in fashion refers to an approach that aims to minimise waste and maximise the lifespan of clothing and accessories. It focuses on creating a closed-loop system where products...

The Digital Consumer Behavior 2.0 report by Avery Dennison and GWI explores digital consumer behavior and how technology, rising cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace The report examines consumer priorities and expectations, but also what information they desire to have from brands. The data are very interesting...

Ethical clothing refers to garments that are produced and manufactured in a way that promotes fair labour practices and also minimises harm to the environment. What is ethical clothing? As a response to the negative impacts of the textile and fashion industry, ethical clothing shows specific key aspects. For example: Fair Trade and Labor...

New legislation in both the U.S. and E.U focused on extended producer responsibility is demanding brands find solutions to better trace, authenticate and regenerate their products, as well as fighting counterfeit products made in their name. Connected products with secure digital product IDs are becoming an indispensable solution for brands to ensure they are compliant with...

The role of the 'Secure by Design' Digital Product Passport. In case you were unable to attend the Luxury Summit 2023, you can watch the video of Certilogo CEO and founder, Michele Casucci’s interview by IlSole24Ore journalist Chiara Beghelli, during the round table on sustainability. Casucci draws attention to the important theme of the...