Upcycling, or creative reuse, is one of the most effective ways to reduce the environmental footprint of fashion companies What is fashion upcycling?  Upcycling is a method of creating something new out of something that already exists. It involves taking an item and transforming it into something new with the same or greater value.  When...

What makes a fashion brand successful? Is it just luck or is there something that the most popular names have in common? Many of the fashion brands that Certilogo works with are well known and well established in the market. However, our services are also well suited to brands that are still growing, and even...

How new farming methods and eco-friendly materials are can help create a fashion that gives back What is regenerative fashion? Regenerative fashion is a form of sustainable fashion, which focuses on producing garments that not only have minimal impact on the natural environment but also work to restore and replenish it. While sustainable fashion...

We all know more or less what sustainability may be, but distinguishing it in fashion is not always easy. The fashion industry is one of the largest contributors to global sustainability issues. With a large part of global emissions coming from the production and consumption of clothing, sustainability has become a necessity in the...

The Slow Fashion movement is a new conscious way of consuming

Triple Bottom Line helps companies reconcile sustainability and profitability According to the European Commission, sustainable development means "meeting the needs of the present whilst ensuring future generations can meet their own needs". To do so, companies must consider not only the economic aspects of their activity but also the environmental and social ones. This...

From metaverse to new payment methods, what should fashion e-commerce focus on to be successful? It's hard to believe but fashion e-commerce is already in its 20s! The first online fashion store was launched in 1997 and the industry has been growing at an incredible rate ever since. Indeed, projections say it is going...

Renting fashion is an exciting opportunity for both consumers and brands The fashion industry is a multibillion-dollar business, and it keeps growing each year. However, the traditional way of consuming fashion has some drawbacks: it's expensive, it has a heavy environmental impact, and it can be difficult to keep up with the latest trends....

When a sustainability claim is too good to be true, that’s probably greenwashing April 22nd is Earth Day, a day when people around the world celebrate our planet and all that it has to offer. This year, it also happens to be the 45th anniversary of the first greenwashing campaign. That's right, greenwashing has...

Reselling is great for customers, companies and even for the planet Consumers across all generations are willing to spend more for sustainable products. It doesn't matter if they are new products or second-hand ones. In this context reselling used items is becoming a more and more interesting opportunity. The great thing is that this...